Question 1

When trying to reach a larger audience:

Accepted Answer

A) Use multiple channels and multiple media. 
B) Simplify your communication as much as possible. 
C) Deliver your communication repeatedly to ensure everyone has had equal opportunity. 
D) Make sure everyone is at the same educational level. 
A) Use multiple channels and multiple media. 
B) Simplify your communication as much as possible. 
C) Deliver your communication repeatedly to ensure everyone has had equal opportunity. 
D) Make sure everyone is at the same educational level.

Question 2

_____ involves gathering as much information as you can about someone or something, and then making decisions based on that information.

Accepted Answer

A) Perceptiveness 
B) Multi-tasking 
C) Critical thinking 
D) Formal logic 
A) Perceptiveness 
B) Multi-tasking 
C) Critical thinking 
D) Formal logic

Question 3

The _____ audience makes the decision to act on a message.

Accepted Answer

A) watchdog 
B) primary 
C) initial 
D) secondary 
A) watchdog 
B) primary 
C) initial 
D) secondary

Question 4

The _____ may be asked to comment on your message or to implement your ideas after they've been approved.

Accepted Answer

A) primary audience 
B) initial audience 
C) secondary audience 
D) gatekeeper 
A) primary audience 
B) initial audience 
C) secondary audience 
D) gatekeeper

Question 5

Critical thinking involves gathering as much information as you can about someone or something,and then making decisions based on that information.

Accepted Answer

A) True 
 B)False

Question 6

Oral communication is suitable:

Accepted Answer

A) When you want to present complex financial data. 
B) When you want to create a permanent record of your message. 
C) When you need to send routine business messages. 
D) When you want an immediate response. 
A) When you want to present complex financial data. 
B) When you want to create a permanent record of your message. 
C) When you need to send routine business messages. 
D) When you want an immediate response.

Question 7

In the communication process,channel overload occurs when more messages are transmitted than the human receiver can handle.

Accepted Answer

A) True 
 B)False

Question 8

Audience reaction is strongly influenced by:

Accepted Answer

A) Weather conditions 
B) Time of day the message is received 
C) Objective logic 
D) Personal,social,political,religious,and class associations 
A) Weather conditions 
B) Time of day the message is received 
C) Objective logic 
D) Personal,social,political,religious,and class associations

Question 9

When writing to both external and internal audiences,which of the following language styles is most suitable?

Accepted Answer

A) A more formal style in third person 
B) An informal style to relate to more people 
C) A more formal style using elaborate vocabulary 
D) An informal style written in first person to have a more personal feel 
A) A more formal style in third person 
B) An informal style to relate to more people 
C) A more formal style using elaborate vocabulary 
D) An informal style written in first person to have a more personal feel

Question 10

"I couldn't understand a word they were saying.They spoke all at once." This is an example of which of the following elements of the communication process?

Accepted Answer

A) Channel overload 
B) Noise 
C) Decoding 
D) Frames of reference 
A) Channel overload 
B) Noise 
C) Decoding 
D) Frames of reference

Question 11

Choose channels that best suit your purposes and audience needs.

Accepted Answer

A) True 
 B)False

Question 12

A _____ pays close attention to the communication between the communicator and the primary audience and may base future actions on its evaluation of the communicator's message.

Accepted Answer

A) initial audience 
B) secondary audience 
C) gatekeeper 
D) watchdog audience 
A) initial audience 
B) secondary audience 
C) gatekeeper 
D) watchdog audience

Question 13

Since audience analysis is central to the success of your message,what information do you need to consider about your audience?

Accepted Answer

You will need to consider the following

Question 14

Which are some of the ways you can find out what matters within your organization?

Accepted Answer

A) Ask your boss 
B) Observe who is fired 
C) Listen to colleagues stories around the water cooler (rumours) 
D) Pay attention to who is disciplined 
A) Ask your boss 
B) Observe who is fired 
C) Listen to colleagues stories around the water cooler (rumours) 
D) Pay attention to who is disciplined

Question 15

Different frames of reference frequently cause miscommunication.

Accepted Answer

A) True 
 B)False

Question 16

When addressing a business audience,unintentional cultural,gender,religious,and economic assumptions in messages can offend readers and cost you business.

Accepted Answer

A) True 
 B)False

Question 17

Within a given industry,such as banking,companies share a similar organizational culture.

Accepted Answer

A) True 
 B)False

Question 18

The primary audience receives the message first and routes it to other audiences.

Accepted Answer

A) True 
 B)False

Question 19

One must know and understand the audiences to identify the information that will attract and hold their attention,and motivate them to comply with a message.

Accepted Answer

A) True 
 B)False

Question 20

What are the advantages of oral communication?

Accepted Answer

Speaking is easier and more efficient wh

Exam 2: Adapting Your Messages to Your Audience

When trying to reach a larger audience:

_____ involves gathering as much information as you can about someone or something, and then making decisions based on that information.

The _____ audience makes the decision to act on a message.

The _____ may be asked to comment on your message or to implement your ideas after they've been approved.

Critical thinking involves gathering as much information as you can about someone or something,and then making decisions based on that information.

Oral communication is suitable:

In the communication process,channel overload occurs when more messages are transmitted than the human receiver can handle.

Audience reaction is strongly influenced by:

When writing to both external and internal audiences,which of the following language styles is most suitable?

"I couldn't understand a word they were saying.They spoke all at once." This is an example of which of the following elements of the communication process?

Choose channels that best suit your purposes and audience needs.

A _____ pays close attention to the communication between the communicator and the primary audience and may base future actions on its evaluation of the communicator's message.

Since audience analysis is central to the success of your message,what information do you need to consider about your audience?

Which are some of the ways you can find out what matters within your organization?

Different frames of reference frequently cause miscommunication.

When addressing a business audience,unintentional cultural,gender,religious,and economic assumptions in messages can offend readers and cost you business.

Within a given industry,such as banking,companies share a similar organizational culture.

The primary audience receives the message first and routes it to other audiences.

One must know and understand the audiences to identify the information that will attract and hold their attention,and motivate them to comply with a message.

What are the advantages of oral communication?

Introducing Business Communications

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Composing Persuasive Messages

Communicating Reader Benefits

Communicating With Positive Emphasis

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

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