Question 1

The advantage of writing is primarily to be on record.Why is this important?

Accepted Answer

A) To show that you are sensitive to the emotional needs of people 
B) To present the big picture first and emphasize your major point 
C) To make sure people know where you stand and how you feel 
D) To present your reasoning or details step by step 
A) To show that you are sensitive to the emotional needs of people 
B) To present the big picture first and emphasize your major point 
C) To make sure people know where you stand and how you feel 
D) To present your reasoning or details step by step

Question 2

The _____ audience receives the message first and routes it to other audiences.

Accepted Answer

A) initial 
B) primary 
C) watchdog 
D) secondary 
A) initial 
B) primary 
C) watchdog 
D) secondary

Question 3

When addressing a business audience,use headings and bullet lists to use up white space in formal documents.

Accepted Answer

A) True 
 B)False

Question 4

In terms of the types of audiences,a supervisor or executive assistant who decides whether or not you can speak to your manager is _.

Accepted Answer

A) the neutral audience 
B) the secondary audience 
C) a gatekeeper 
D) a watchdog 
A) the neutral audience 
B) the secondary audience 
C) a gatekeeper 
D) a watchdog

Question 5

_____ data is used by marketers to analyze and appeal to audiences according to where they live and what they buy.

Accepted Answer

A) Cognitive 
B) Behavioural 
C) Geodemographic 
D) Psychographic 
A) Cognitive 
B) Behavioural 
C) Geodemographic 
D) Psychographic

The advantage of writing is primarily to be on record.Why is this important?

The _____ audience receives the message first and routes it to other audiences.

When addressing a business audience,use headings and bullet lists to use up white space in formal documents.

In terms of the types of audiences,a supervisor or executive assistant who decides whether or not you can speak to your manager is _.

_____ data is used by marketers to analyze and appeal to audiences according to where they live and what they buy.

Introducing Business Communications

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Composing Persuasive Messages

Communicating Reader Benefits

Communicating With Positive Emphasis

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

Filters

Exam 2: Adapting Your Messages to Your Audience

The advantage of writing is primarily to be on record.Why is this important?

The _____ audience receives the message first and routes it to other audiences.

When addressing a business audience,use headings and bullet lists to use up white space in formal documents.

In terms of the types of audiences,a supervisor or executive assistant who decides whether or not you can speak to your manager is _.

_____ data is used by marketers to analyze and appeal to audiences according to where they live and what they buy.

Introducing Business Communications

Communicating Across Cultures

Planning, Writing, and Revising

Designing Documents, Slides, and Screens

Formatting Hardcopy Letters and Memos

Writing Electronic Messages

Composing Informative and Positive Messages

Composing Negative Messages

Composing Persuasive Messages

Communicating Reader Benefits

Communicating With Positive Emphasis

Communicating You-Attitude

Researching Information

Synthesizing and Documenting Information

Writing Information Reports

Writing Proposals and Analytical Reports

Writing Formal Reports

Using Visuals

Listening

Working and Writing in Teams

Planning, Managing, and Recording Meetings

Making Oral Presentations

Researching Jobs

Creating Persuasive Résumés

Creating Persuasive Application Letters

Filters