Exam 6: Creating Offerings

Marketing of _____ items is often limited to simply trying to get the product in as many places as possible where a purchase could occur.

_____ refers to the total amount of time and money spent to acquire,use,and dispose of an offering.

Ideally when you sell a new product,you hope that all of its sales come from your competitor's customer base or customers new to the market.

_____ are often sold by distributors but a consumer can also buy many of the same products at a retail store.

A(n)_____ is a characteristic of an offering.

A brand is _____.

_____ refers to the number of variations in a single product line.

_____ are materials firms offer other firms so they can make a product or provide a service.

Price entails how much money a customer gives up to obtain an offering.

A _____ is a symbol or logo used to identify a brand.

Vertical market managers are found only in _____ markets.

_____ refers to an intangible component of an offering.

_____ refers to B2B customers that compose a particular industry,such as the health care industry.

Marketers use intensive distribution strategies to ensure consumers see convenience offerings at the right time.

Manufacturing,repair,and operations offerings are those that keep a company's depreciable assets in working order.

The number of different or distinct product lines offered by a company is known as _____.

Market managers have the most flexibility in terms of pricing and product decisions.

_____ refers to an approach to products and offerings that clearly separates the physical product from services and from price.

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

_____ refers to a company that assembles and manufactures a product into its final form.