Question 1

Packaging can be part of the brand.

Accepted Answer

A) True 
 B)False

Question 2

_____ include products and services that support an organization's ability to do business but do not go into the final product.

Accepted Answer

A)  Original equipment manufacturing offerings 
B)  Capital equipment offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Maintenance, repair, and operations offerings 
A)  Original equipment manufacturing offerings 
B)  Capital equipment offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Maintenance, repair, and operations offerings

Question 3

A _____ is responsible for a product or product line.

Accepted Answer

The answer of A _____ is responsible for a product...

Question 4

_____ offerings are processed only to the point required for economic handling and distribution.

Accepted Answer

The answer of _____ offerings are processed only to the...

Question 5

Offerings are _____.

Accepted Answer

A)  products and services designed to deliver value to customers 
B)  services that improve a product's ability to deliver benefits 
C)  the physical components of products 
D)  tangible goods that can be bought, sold, or owned 
E)  groups of products or services that serve similar needs 
A)  products and services designed to deliver value to customers 
B)  services that improve a product's ability to deliver benefits 
C)  the physical components of products 
D)  tangible goods that can be bought, sold, or owned 
E)  groups of products or services that serve similar needs

Question 6

_____ refers to the degree to which a feature satisfies a buyer's need or desire.

Accepted Answer

The answer of _____ refers to the degree to which...

Question 7

A(n)_____ has been processed into a finished good but is not a stand-alone product.

Accepted Answer

manufactur

Question 8

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Accepted Answer

A)  Original equipment manufacturing offerings 
B)  Capital equipment offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Maintenance, repair, and operations offerings 
A)  Original equipment manufacturing offerings 
B)  Capital equipment offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Maintenance, repair, and operations offerings

Question 9

Line depth refers to whether the product line is broad or narrow.

Accepted Answer

A) True 
 B)False

Question 10

How does the role of a market manager differ from that of a category manager?

Accepted Answer

A category manager is responsible for bu

Question 11

At the check-out counter of the convenience store,Laura is given several nickels and dimes as change.Laura hates carrying so much change in her purse so she decides to buy a packet of chewing gum that she spies next to the cash register,at the last minute.In this instance,the chewing gum is a(n)_____.

Accepted Answer

A)  shopping offering 
B)  convenience offering 
C)  specialty offering 
D)  impulse offering 
E)  unsought offering 
A)  shopping offering 
B)  convenience offering 
C)  specialty offering 
D)  impulse offering 
E)  unsought offering

Question 12

An OEM purchases raw materials,manufactured materials,and component parts and puts them together to make a final product.

Accepted Answer

A) True 
 B)False

Question 13

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

Accepted Answer

A) True 
 B)False

Question 14

Redmond Inc.is a company that builds and supplies windshields to automobile companies.These windshields are then built into the cars.Which of the following types of offerings characterizes the windshields?

Accepted Answer

A)  Maintenance, repair, and operations offerings 
B)  Original equipment manufacturer offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Capital equipment offerings 
A)  Maintenance, repair, and operations offerings 
B)  Original equipment manufacturer offerings 
C)  Facilitating offerings 
D)  Raw materials offerings 
E)  Capital equipment offerings

Question 15

Vertical market managers are found mainly in B2B markets.

Accepted Answer

A) True 
 B)False

Question 16

_____ oversee B2B products sold to a particular industry.

Accepted Answer

Vertical m

Question 17

_____ is designed for the shipping and handling of large quantities of product.

Accepted Answer

The answer of _____ is designed for the shipping and...

Question 18

Facilitating offerings are products and services a company purchases to support its operations but are not part of the firm's final product.

Accepted Answer

A) True 
 B)False

Question 19

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

Accepted Answer

A) True 
 B)False

Question 20

Brand managers are found more commonly in B2B companies than in B2C companies.

Accepted Answer

A) True 
 B)False

Packaging can be part of the brand.

_____ include products and services that support an organization's ability to do business but do not go into the final product.

A _____ is responsible for a product or product line.

_____ offerings are processed only to the point required for economic handling and distribution.

Offerings are _____.

_____ refers to the degree to which a feature satisfies a buyer's need or desire.

A(n)_____ has been processed into a finished good but is not a stand-alone product.

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Line depth refers to whether the product line is broad or narrow.

How does the role of a market manager differ from that of a category manager?

An OEM purchases raw materials,manufactured materials,and component parts and puts them together to make a final product.

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

Redmond Inc.is a company that builds and supplies windshields to automobile companies.These windshields are then built into the cars.Which of the following types of offerings characterizes the windshields?

Vertical market managers are found mainly in B2B markets.

_____ oversee B2B products sold to a particular industry.

_____ is designed for the shipping and handling of large quantities of product.

Facilitating offerings are products and services a company purchases to support its operations but are not part of the firm's final product.

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

Brand managers are found more commonly in B2B companies than in B2C companies.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 6: Creating Offerings

Packaging can be part of the brand.

_____ include products and services that support an organization's ability to do business but do not go into the final product.

A _____ is responsible for a product or product line.

_____ offerings are processed only to the point required for economic handling and distribution.

Offerings are _____.

_____ refers to the degree to which a feature satisfies a buyer's need or desire.

A(n)_____ has been processed into a finished good but is not a stand-alone product.

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Line depth refers to whether the product line is broad or narrow.

How does the role of a market manager differ from that of a category manager?

An OEM purchases raw materials,manufactured materials,and component parts and puts them together to make a final product.

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

Redmond Inc.is a company that builds and supplies windshields to automobile companies.These windshields are then built into the cars.Which of the following types of offerings characterizes the windshields?

Vertical market managers are found mainly in B2B markets.

_____ oversee B2B products sold to a particular industry.

_____ is designed for the shipping and handling of large quantities of product.

Facilitating offerings are products and services a company purchases to support its operations but are not part of the firm's final product.

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

Brand managers are found more commonly in B2B companies than in B2C companies.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters