Question 1

Marketing _____ can be very challenging because many people within a firm are involved in the buying decision for these types of products.

Accepted Answer

A)  original equipment manufacturing offerings 
B)  capital equipment offerings 
C)  facilitating offerings 
D)  raw materials offerings 
E)  maintenance, repair, and operations offerings 
A)  original equipment manufacturing offerings 
B)  capital equipment offerings 
C)  facilitating offerings 
D)  raw materials offerings 
E)  maintenance, repair, and operations offerings

Question 2

_____ refers to the core technology that is the basis for an offering or product.

Accepted Answer

The answer of _____ refers to the core technology that...

Question 3

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

Accepted Answer

A)  shopping offering 
B)  specialty offering 
C)  unsought offering 
D)  impulse offering 
E)  convenience offering 
A)  shopping offering 
B)  specialty offering 
C)  unsought offering 
D)  impulse offering 
E)  convenience offering

Question 4

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

Accepted Answer

A)  core product 
B)  augmented product 
C)  product line 
D)  product mix 
E)  complete product 
A)  core product 
B)  augmented product 
C)  product line 
D)  product mix 
E)  complete product

Question 5

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

Accepted Answer

A)  Brand extension 
B)  Brand strategy 
C)  Saturation 
D)  Product failure 
E)  Cannibalization 
A)  Brand extension 
B)  Brand strategy 
C)  Saturation 
D)  Product failure 
E)  Cannibalization

Question 6

The characteristics of an offering are known as the _____.

Accepted Answer

The answer of The characteristics of an offering are known...

Question 7

How do market managers define markets?

Accepted Answer

Markets can be defined in term

Question 8

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Accepted Answer

A)  Core product 
B)  Augmented product 
C)  Product mix 
D)  Service 
E)  Feature 
A)  Core product 
B)  Augmented product 
C)  Product mix 
D)  Service 
E)  Feature

Question 9

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

Accepted Answer

A) True 
 B)False

Question 10

The categories in which consumer offerings are placed are based on the characteristic of the offerings themselves.

Accepted Answer

A) True 
 B)False

Question 11

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

Accepted Answer

A)  Capital equipment offerings 
B)  Raw materials offerings 
C)  Original equipment manufacturer offerings 
D)  Facilitating offerings 
E)  Maintenance, repair, and operations offerings 
A)  Capital equipment offerings 
B)  Raw materials offerings 
C)  Original equipment manufacturer offerings 
D)  Facilitating offerings 
E)  Maintenance, repair, and operations offerings

Question 12

A _____ approach to business focuses on capturing business by focusing on creating and manufacturing better products at lower prices.

Accepted Answer

The answer of A _____ approach to business focuses on...

Question 13

A successful branding strategy:

Accepted Answer

A)  makes the product look similar to others in the market. 
B)  invokes negative advertising campaigns from competitors. 
C)  creates consumer recognition of what the brand means. 
D)  adds value to the offering. 
E)  segments customers based on their needs. 
A)  makes the product look similar to others in the market. 
B)  invokes negative advertising campaigns from competitors. 
C)  creates consumer recognition of what the brand means. 
D)  adds value to the offering. 
E)  segments customers based on their needs.

Question 14

The total amount someone pays to own,use,and eventually dispose of a product is the TCO.

Accepted Answer

A) True 
 B)False

Question 15

Secondary packaging holds a single retail unit of a product.

Accepted Answer

A) True 
 B)False

Question 16

A(n)_____ manager has responsibility for business decisions within a broad grouping of offerings.

Accepted Answer

The answer of A(n)_____ manager has responsibility for business decisions...

Question 17

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Accepted Answer

A)  product manager 
B)  brand manager 
C)  market manager 
D)  category manager 
E)  brand ambassador 
A)  product manager 
B)  brand manager 
C)  market manager 
D)  category manager 
E)  brand ambassador

Question 18

Explain the difference between raw materials and manufactured materials.

Accepted Answer

Raw materials are goods that are needed

Question 19

Which type of manager has the most marketing responsibility?

Accepted Answer

A)  Category manager 
B)  Market manager 
C)  Value manager 
D)  Brand manager 
E)  Vertical market manager 
A)  Category manager 
B)  Market manager 
C)  Value manager 
D)  Brand manager 
E)  Vertical market manager

Question 20

A crown on a tooth can be considered a(n)_____ offering.

Accepted Answer

The answer of A crown on a tooth can be...

Marketing _____ can be very challenging because many people within a firm are involved in the buying decision for these types of products.

_____ refers to the core technology that is the basis for an offering or product.

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

The characteristics of an offering are known as the _____.

How do market managers define markets?

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

The categories in which consumer offerings are placed are based on the characteristic of the offerings themselves.

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

A _____ approach to business focuses on capturing business by focusing on creating and manufacturing better products at lower prices.

A successful branding strategy:

The total amount someone pays to own,use,and eventually dispose of a product is the TCO.

Secondary packaging holds a single retail unit of a product.

A(n)_____ manager has responsibility for business decisions within a broad grouping of offerings.

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Explain the difference between raw materials and manufactured materials.

Which type of manager has the most marketing responsibility?

A crown on a tooth can be considered a(n)_____ offering.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters

Exam 6: Creating Offerings

Marketing _____ can be very challenging because many people within a firm are involved in the buying decision for these types of products.

_____ refers to the core technology that is the basis for an offering or product.

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

The characteristics of an offering are known as the _____.

How do market managers define markets?

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

The categories in which consumer offerings are placed are based on the characteristic of the offerings themselves.

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

A _____ approach to business focuses on capturing business by focusing on creating and manufacturing better products at lower prices.

A successful branding strategy:

The total amount someone pays to own,use,and eventually dispose of a product is the TCO.

Secondary packaging holds a single retail unit of a product.

A(n)_____ manager has responsibility for business decisions within a broad grouping of offerings.

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Explain the difference between raw materials and manufactured materials.

Which type of manager has the most marketing responsibility?

A crown on a tooth can be considered a(n)_____ offering.

What Is Marketing?

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, Targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and the Changing Media Landscape

Public Relations, Social Media, and Sponsorships

Professional Selling

Customer Satisfaction, Loyalty, and Empowerment

Price,the Only Revenue Generator

The Marketing Plan

Filters