Exam 6: Creating Offerings

A _____ is someone responsible for managing efforts within a particular market,such as a geographic market or another grouping of customers into a market (e.g.,a single industry or size).

Why do B2B firms find vertical marketing structures to be more efficient than organizing by geography?

Milk,fuel,bread,and other examples of life's necessities are specialty offerings.

_____ refers to the physical component of an offering.

List and describe the four types of consumer offerings.

Explain the role of a brand manager.

_____ refers to the amount exchanged by the buyer to receive the value offered by the product or service.

In B2B companies,why do the marketing departments adopt a vertical market structure?

_____ refers to a group of offerings that serve similar needs and are sold under the same name.

A(n)_____ offering is purchased without prior planning.

_____ are products and services consumers generally don't want to put much effort into shopping for because they see little difference between competing brands.

Explain the important functions packaging fulfills.

Explain the difference between product line depth and product line breadth.

A group of related offerings is known as a _____.

When a feature satisfies a need or want,then there is a _____.

Wilbur and Sons,Inc.is a company that mines for iron ore.The ore is purified and sold to steel manufacturing companies.Which of the following types of offering does Wilbur and Sons offer?

A _____ is a finished good that still has to be incorporated into something else to be usable.

A _____ is a tangible good that can be bought,sold,and owned.

A brand extension involves the introduction a new brand with its own product line.

Offerings are products and services designed to deliver _____ to customers.