Question 1

A(n)_____ offering is purchased without prior planning.

Accepted Answer

The answer of A(n)_____ offering is purchased without prior planning....

Question 2

A symbol or logo used to identify a brand is known as a _____.

Accepted Answer

A) brand mark 
B) brand 
C) brand name 
D) brand extension 
E) brand package 
A) brand mark 
B) brand 
C) brand name 
D) brand extension 
E) brand package

Question 3

A _____ is the spoken part of an identity used to describe the brand.

Accepted Answer

The answer of A _____ is the spoken part of...

Question 4

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

Accepted Answer

A) True 
 B)False

Question 5

A _____ is a finished good that still has to be incorporated into something else to be usable.

Accepted Answer

A) manufactured material 
B) finalized material 
C) component piece 
D) dynamic product 
E) principle component 
A) manufactured material 
B) finalized material 
C) component piece 
D) dynamic product 
E) principle component

Question 6

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Accepted Answer

A) product manager 
B) brand manager 
C) market manager 
D) category manager 
E) brand ambassador 
A) product manager 
B) brand manager 
C) market manager 
D) category manager 
E) brand ambassador

Question 7

Market managers are likely to be tasked with implementing a product or the brand manager's strategy.

Accepted Answer

A) True 
 B)False

Question 8

_____ packaging is designed to hold a single retail unit of a product.

Accepted Answer

The answer of _____ packaging is designed to hold a...

Question 9

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

Accepted Answer

A) Brand extension 
B) Brand strategy 
C) Saturation 
D) Product failure 
E) Cannibalization 
A) Brand extension 
B) Brand strategy 
C) Saturation 
D) Product failure 
E) Cannibalization

Question 10

A _____ is one for which the consumer will make an effort to compare and select a brand.

Accepted Answer

A) convenience offering 
B) shopping offering 
C) specialty offering 
D) unsought offering 
E) product offering 
A) convenience offering 
B) shopping offering 
C) specialty offering 
D) unsought offering 
E) product offering

Question 11

_____ refers to a group of offerings that serve similar needs and are sold under the same name.

Accepted Answer

The answer of _____ refers to a group of offerings...

Question 12

A _____ is a tangible good that can be bought,sold,and owned.

Accepted Answer

The answer of A _____ is a tangible good that...

Question 13

The entire assortment of products that a firm offers is called the product line.

Accepted Answer

A) True 
 B)False

Question 14

A _____ is responsible for a broad group of offerings,such as home cleaning products,which have various brands within each group.

Accepted Answer

A) product manager 
B) brand manager 
C) market manager 
D) category manager 
E) vertical integration manager 
A) product manager 
B) brand manager 
C) market manager 
D) category manager 
E) vertical integration manager

Question 15

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

Accepted Answer

A) True 
 B)False

Question 16

At the retail level,a category manager at each store is responsible for one manufacturer's products.

Accepted Answer

A) True 
 B)False

Question 17

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

Accepted Answer

A) core product 
B) augmented product 
C) product line 
D) product mix 
E) complete product 
A) core product 
B) augmented product 
C) product line 
D) product mix 
E) complete product

Question 18

_____ refers to an approach to products and offerings that clearly separates the physical product from services and from price.

Accepted Answer

The answer of _____ refers to an approach to products...

Question 19

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Accepted Answer

A) Core product 
B) Augmented product 
C) Product mix 
D) Service 
E) Feature 
A) Core product 
B) Augmented product 
C) Product mix 
D) Service 
E) Feature

Question 20

Ideally when you sell a new product,you hope that all of its sales come from your competitor's customer base or customers new to the market.

Accepted Answer

A) True 
 B)False

A(n)_____ offering is purchased without prior planning.

A symbol or logo used to identify a brand is known as a _____.

A _____ is the spoken part of an identity used to describe the brand.

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

A _____ is a finished good that still has to be incorporated into something else to be usable.

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Market managers are likely to be tasked with implementing a product or the brand manager's strategy.

_____ packaging is designed to hold a single retail unit of a product.

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

A _____ is one for which the consumer will make an effort to compare and select a brand.

_____ refers to a group of offerings that serve similar needs and are sold under the same name.

A _____ is a tangible good that can be bought,sold,and owned.

The entire assortment of products that a firm offers is called the product line.

A _____ is responsible for a broad group of offerings,such as home cleaning products,which have various brands within each group.

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

At the retail level,a category manager at each store is responsible for one manufacturer's products.

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

_____ refers to an approach to products and offerings that clearly separates the physical product from services and from price.

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Ideally when you sell a new product,you hope that all of its sales come from your competitor's customer base or customers new to the market.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 6: Creating Offerings

A(n)_____ offering is purchased without prior planning.

A symbol or logo used to identify a brand is known as a _____.

A _____ is the spoken part of an identity used to describe the brand.

A consumer opts not to buy Brand B of potato chips when the grocery store is out of Brand A because it is a shopping offering in the eyes of the consumer.

A _____ is a finished good that still has to be incorporated into something else to be usable.

A _____ is the person responsible for all business decisions regarding offerings within one brand.

Market managers are likely to be tasked with implementing a product or the brand manager's strategy.

_____ packaging is designed to hold a single retail unit of a product.

_____ occurs when a firm's new offering eats into the sales of one of its older offerings.

A _____ is one for which the consumer will make an effort to compare and select a brand.

_____ refers to a group of offerings that serve similar needs and are sold under the same name.

A _____ is a tangible good that can be bought,sold,and owned.

The entire assortment of products that a firm offers is called the product line.

A _____ is responsible for a broad group of offerings,such as home cleaning products,which have various brands within each group.

A brand extension involves the creation of a brand and then positioning it in the mind of the consumer.

At the retail level,a category manager at each store is responsible for one manufacturer's products.

GammaTech Inc.has released a new MP3 player.The device is packaged along with a set of compatible headphones and an A/C adapter,and a two-year warranty.Such an offering would be known as a(n)_____.

_____ refers to an approach to products and offerings that clearly separates the physical product from services and from price.

_____ refers to the services and accessories that improve the core product's ability to deliver benefits.

Ideally when you sell a new product,you hope that all of its sales come from your competitor's customer base or customers new to the market.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters