Question 1

A _____ is a symbol or logo used to identify a brand.

Accepted Answer

The answer of A _____ is a symbol or logo...

Question 2

What is the difference between a brand manager and a product manager?

Accepted Answer

A brand manager is responsible for brand

Question 3

A(n)______ is a person responsible for all business decisions regarding offerings within one brand.

Accepted Answer

The answer of A(n)______ is a person responsible for all...

Question 4

_____ are those that buyers do not generally want to have to shop for until they need them.

Accepted Answer

A) Convenience offerings 
B) Shopping offerings 
C) Specialty offerings 
D) Unsought offerings 
E) Impulse offerings 
A) Convenience offerings 
B) Shopping offerings 
C) Specialty offerings 
D) Unsought offerings 
E) Impulse offerings

Question 5

_____ refers to B2B customers that compose a particular industry,such as the health care industry.

Accepted Answer

The answer of _____ refers to B2B customers that compose...

Question 6

A _____ is responsible for a product or product line.

Accepted Answer

The answer of A _____ is responsible for a product...

Question 7

Explain the difference in how capital equipment offerings are marketed versus raw materials offerings.

Accepted Answer

Capital equipment offerings are typicall

Question 8

A manufactured material has been processed into a finished good and is a stand-alone product.

Accepted Answer

A) True 
 B)False

Question 9

A brand is used by a seller to differentiate its offerings from that of the competitors.

Accepted Answer

A) True 
 B)False

Question 10

How do market managers define markets?

Accepted Answer

Markets can be defined in term

Question 11

Manufacturing,repair,and operations offerings are those that keep a company's depreciable assets in working order.

Accepted Answer

A) True 
 B)False

Question 12

List and describe the four types of consumer offerings.

Accepted Answer

1)Convenience Offerings-Low-priced,frequ

Question 13

An example of a brand mark is the Coca-Cola logo.

Accepted Answer

A) True 
 B)False

Question 14

The fact that many consumers would not consider shopping for a taillight until it is in need of repair is an example of an unsought offering.

Accepted Answer

A) True 
 B)False

Question 15

A _____ entails the process of utilizing an existing brand name or brand mark for a new product category.

Accepted Answer

The answer of A _____ entails the process of utilizing...

Question 16

A(n)_____ is a characteristic of an offering.

Accepted Answer

A) tangible good 
B) feature 
C) intangible value 
D) price point 
E) need 
A) tangible good 
B) feature 
C) intangible value 
D) price point 
E) need

Question 17

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

Accepted Answer

A) Product oriented 
B) Market oriented 
C) Service-dominant 
D) Product-dominant 
E) Service-oriented 
A) Product oriented 
B) Market oriented 
C) Service-dominant 
D) Product-dominant 
E) Service-oriented

Question 18

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

Accepted Answer

A) Capital equipment offerings 
B) Raw materials offerings 
C) Original equipment manufacturer offerings 
D) Facilitating offerings 
E) Maintenance,repair,and operations offerings 
A) Capital equipment offerings 
B) Raw materials offerings 
C) Original equipment manufacturer offerings 
D) Facilitating offerings 
E) Maintenance,repair,and operations offerings

Question 19

A product-dominant approach to marketing is based on the belief that:

Accepted Answer

A) enjoyment of a product and its disposal are important in understand consumer needs. 
B) marketers should consider what services it takes for the customer to acquire their offerings. 
C) sales personnel and marketing can drive consumerism. 
D) the best way to capture market share is to create and manufacture better products at lower prices. 
E) marketers should assess the value customers place on products in their daily lives. 
A) enjoyment of a product and its disposal are important in understand consumer needs. 
B) marketers should consider what services it takes for the customer to acquire their offerings. 
C) sales personnel and marketing can drive consumerism. 
D) the best way to capture market share is to create and manufacture better products at lower prices. 
E) marketers should assess the value customers place on products in their daily lives.

Question 20

Offerings are _____.

Accepted Answer

A) products and services designed to deliver value to customers 
B) services that improve a product's ability to deliver benefits 
C) the physical components of products 
D) tangible goods that can be bought,sold,or owned 
E) groups of products or services that serve similar needs 
A) products and services designed to deliver value to customers 
B) services that improve a product's ability to deliver benefits 
C) the physical components of products 
D) tangible goods that can be bought,sold,or owned 
E) groups of products or services that serve similar needs

A _____ is a symbol or logo used to identify a brand.

What is the difference between a brand manager and a product manager?

A(n)______ is a person responsible for all business decisions regarding offerings within one brand.

_____ are those that buyers do not generally want to have to shop for until they need them.

_____ refers to B2B customers that compose a particular industry,such as the health care industry.

A _____ is responsible for a product or product line.

Explain the difference in how capital equipment offerings are marketed versus raw materials offerings.

A manufactured material has been processed into a finished good and is a stand-alone product.

A brand is used by a seller to differentiate its offerings from that of the competitors.

How do market managers define markets?

Manufacturing,repair,and operations offerings are those that keep a company's depreciable assets in working order.

List and describe the four types of consumer offerings.

An example of a brand mark is the Coca-Cola logo.

The fact that many consumers would not consider shopping for a taillight until it is in need of repair is an example of an unsought offering.

A _____ entails the process of utilizing an existing brand name or brand mark for a new product category.

A(n)_____ is a characteristic of an offering.

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

A product-dominant approach to marketing is based on the belief that:

Offerings are _____.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 6: Creating Offerings

A _____ is a symbol or logo used to identify a brand.

What is the difference between a brand manager and a product manager?

A(n)______ is a person responsible for all business decisions regarding offerings within one brand.

_____ are those that buyers do not generally want to have to shop for until they need them.

_____ refers to B2B customers that compose a particular industry,such as the health care industry.

A _____ is responsible for a product or product line.

Explain the difference in how capital equipment offerings are marketed versus raw materials offerings.

A manufactured material has been processed into a finished good and is a stand-alone product.

A brand is used by a seller to differentiate its offerings from that of the competitors.

How do market managers define markets?

Manufacturing,repair,and operations offerings are those that keep a company's depreciable assets in working order.

List and describe the four types of consumer offerings.

An example of a brand mark is the Coca-Cola logo.

The fact that many consumers would not consider shopping for a taillight until it is in need of repair is an example of an unsought offering.

A _____ entails the process of utilizing an existing brand name or brand mark for a new product category.

A(n)_____ is a characteristic of an offering.

_____ refers to an approach to offerings that integrates the physical product,attendant services,and price into the total offering.

Holden,Inc.is an advertising agency.Their clients are other businesses that hire them to create advertising campaigns.Which of the following types of offerings does Holden offer?

A product-dominant approach to marketing is based on the belief that:

Offerings are _____.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters