Question 1

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

Accepted Answer

A) shopping offering 
B) specialty offering 
C) unsought offering 
D) impulse offering 
E) convenience offering 
A) shopping offering 
B) specialty offering 
C) unsought offering 
D) impulse offering 
E) convenience offering

Question 2

A(n)_____ has been processed into a finished good but is not a stand-alone product.

Accepted Answer

manufactur

Question 3

_____ refers to an intangible component of an offering.

Accepted Answer

The answer of _____ refers to an intangible component of...

Question 4

A group of related offerings is known as a _____.

Accepted Answer

A) technology platform 
B) product mix 
C) service mix 
D) product category 
E) product line 
A) technology platform 
B) product mix 
C) service mix 
D) product category 
E) product line

Question 5

In B2B companies,why do the marketing departments adopt a vertical market structure?

Accepted Answer

A) The buying needs and processes are likely to be similar within an industry. 
B) It helps the companies reach buyers that are geographically located closer to them. 
C) It allows the companies to markets their product to consumers in other markets. 
D) It allows them to deliver products that have greater value across industries. 
E) It allows companies to reach buyers in many different industries. 
A) The buying needs and processes are likely to be similar within an industry. 
B) It helps the companies reach buyers that are geographically located closer to them. 
C) It allows the companies to markets their product to consumers in other markets. 
D) It allows them to deliver products that have greater value across industries. 
E) It allows companies to reach buyers in many different industries.

Question 6

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Accepted Answer

A) Original equipment manufacturing offerings 
B) Capital equipment offerings 
C) Facilitating offerings 
D) Raw materials offerings 
E) Maintenance,repair,and operations offerings 
A) Original equipment manufacturing offerings 
B) Capital equipment offerings 
C) Facilitating offerings 
D) Raw materials offerings 
E) Maintenance,repair,and operations offerings

Question 7

At the check-out counter of the convenience store,Laura is given several nickels and dimes as change.Laura hates carrying so much change in her purse so she decides to buy a packet of chewing gum that she spies next to the cash register,at the last minute.In this instance,the chewing gum is a(n)_____.

Accepted Answer

A) shopping offering 
B) convenience offering 
C) specialty offering 
D) impulse offering 
E) unsought offering 
A) shopping offering 
B) convenience offering 
C) specialty offering 
D) impulse offering 
E) unsought offering

Question 8

Milk,fuel,bread,and other examples of life's necessities are specialty offerings.

Accepted Answer

A) True 
 B)False

Question 9

Price entails how much money a customer gives up to obtain an offering.

Accepted Answer

A) True 
 B)False

Question 10

Line depth refers to whether the product line is broad or narrow.

Accepted Answer

A) True 
 B)False

Question 11

Marketing of _____ items is often limited to simply trying to get the product in as many places as possible where a purchase could occur.

Accepted Answer

A) convenience offerings 
B) shopping offerings 
C) specialty offerings 
D) unsought offerings 
E) product offerings 
A) convenience offerings 
B) shopping offerings 
C) specialty offerings 
D) unsought offerings 
E) product offerings

Question 12

Marketers use intensive distribution strategies to ensure consumers see convenience offerings at the right time.

Accepted Answer

A) True 
 B)False

Question 13

Explain the important functions packaging fulfills.

Accepted Answer

Packaging fulfills the following functio

Question 14

_____ include products and services that support an organization's ability to do business but do not go into the final product.

Accepted Answer

A) Original equipment manufacturing offerings 
B) Capital equipment offerings 
C) Facilitating offerings 
D) Raw materials offerings 
E) Maintenance,repair,and operations offerings 
A) Original equipment manufacturing offerings 
B) Capital equipment offerings 
C) Facilitating offerings 
D) Raw materials offerings 
E) Maintenance,repair,and operations offerings

Question 15

Packaging can add value to your product.

Accepted Answer

A) True 
 B)False

Question 16

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

Accepted Answer

A) True 
 B)False

Question 17

_____ offerings are processed only to the point required for economic handling and distribution.

Accepted Answer

The answer of _____ offerings are processed only to the...

Question 18

_____ refers to the physical component of an offering.

Accepted Answer

A) Service 
B) Benefit 
C) Augmented product 
D) Core product 
E) Product line 
A) Service 
B) Benefit 
C) Augmented product 
D) Core product 
E) Product line

Question 19

A _____ approach to determining the value of an offering would include the time and effort related to owning a product,in addition to the benefits received,the price,and hassle.

Accepted Answer

A) total cost of ownership (TCO) 
B) service-oriented 
C) product-oriented 
D) product dominant 
E) service dominant 
A) total cost of ownership (TCO) 
B) service-oriented 
C) product-oriented 
D) product dominant 
E) service dominant

Question 20

Offerings are products and services designed to deliver _____ to customers.

Accepted Answer

The answer of Offerings are products and services designed to...

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

A(n)_____ has been processed into a finished good but is not a stand-alone product.

_____ refers to an intangible component of an offering.

A group of related offerings is known as a _____.

In B2B companies,why do the marketing departments adopt a vertical market structure?

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Milk,fuel,bread,and other examples of life's necessities are specialty offerings.

Price entails how much money a customer gives up to obtain an offering.

Line depth refers to whether the product line is broad or narrow.

Marketing of _____ items is often limited to simply trying to get the product in as many places as possible where a purchase could occur.

Marketers use intensive distribution strategies to ensure consumers see convenience offerings at the right time.

Explain the important functions packaging fulfills.

_____ include products and services that support an organization's ability to do business but do not go into the final product.

Packaging can add value to your product.

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

_____ offerings are processed only to the point required for economic handling and distribution.

_____ refers to the physical component of an offering.

A _____ approach to determining the value of an offering would include the time and effort related to owning a product,in addition to the benefits received,the price,and hassle.

Offerings are products and services designed to deliver _____ to customers.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 6: Creating Offerings

William is not particular about the brand of rice that he buys.He will buy any brand that he finds at the nearest store.To William,rice is a(n)_____.

A(n)_____ has been processed into a finished good but is not a stand-alone product.

_____ refers to an intangible component of an offering.

A group of related offerings is known as a _____.

In B2B companies,why do the marketing departments adopt a vertical market structure?

_____ refers to products,or parts,sold by one manufacturer to another that get built into a final product without further modification.

Milk,fuel,bread,and other examples of life's necessities are specialty offerings.

Price entails how much money a customer gives up to obtain an offering.

Line depth refers to whether the product line is broad or narrow.

Marketing of _____ items is often limited to simply trying to get the product in as many places as possible where a purchase could occur.

Marketers use intensive distribution strategies to ensure consumers see convenience offerings at the right time.

Explain the important functions packaging fulfills.

_____ include products and services that support an organization's ability to do business but do not go into the final product.

Packaging can add value to your product.

Cannibalization occurs when a new product reduces the sales of similar products of a competing brand.

_____ offerings are processed only to the point required for economic handling and distribution.

_____ refers to the physical component of an offering.

A _____ approach to determining the value of an offering would include the time and effort related to owning a product,in addition to the benefits received,the price,and hassle.

Offerings are products and services designed to deliver _____ to customers.

What Is Marketing

Strategic Planning

Consumer Behavior: How People Make Buying Decisions

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters