Exam 11: Marketing Processes and Consumer Behavior

Products used by companies to produce other products are called consumer goods.

It is estimated that it takes eight new product ideas to generate one product that finally reaches the market.

How do we classify goods and services?

The sales price,the buyer's time,and the emotional costs of making a purchase decision are all components of a product's cost.

Raw materials and integrated circuits are examples of ________.

Cell phones are best seen as an example of a(n)________ factor affecting marketers.

Consumer-seller relationships are often:

Reliable processing and a feeling of security,for example,might be benefits associated with a computer.

In consumer behavior,lifestyle,personality,and economic status are called ________.

Marketing concepts can be extended to the promotion of ideas.

Describe the three types of brand names and give an example of each.

In consumer behavior,________ influences include the "way of living" that distinguishes one large group from another and one ethnic group from another.