Exam 11: Marketing Processes and Consumer Behavior

How do expense items differ from capital items?

In marketing,the process of fixing,adapting,and communicating the nature of the product itself is called ________.

List the four influences on consumer behavior.

Members of a market segment must share some common traits that affect their purchasing decisions.

A typical product passes through a product life cycle in four to six years.

"Loyalty banking" programs are an example of ________.

How does a product mix differ from a product line?

________ automates the analysis of data by using computers to sift,sort,and search for information about customers and their buying habits.

The reseller market includes farmers,manufacturers,and some retailers.

According to the text,cigarette advertising is unacceptable in Asian and European markets.

Brand competition exists among products that seem different but fulfill the same need.

Benefits add value by providing features that increase the customer's satisfaction.

Geographic variables describe populations by identifying traits,such as age,income,gender,ethnic background,marital status,race,religion,and social class.

B2B buyer-seller situations often involve ________.

When a wholesaler develops a brand name and has the manufacturer place the name on the product,the resulting product name is a licensed brand.

To be saleable,a product's features must provide ________.

________ items are expensive,long-lasting,and infrequently purchased industrial goods.

Define marketing.

Because of the great convenience that it provides,a car is classified as a convenience good.

The ________ is a series of stages through which a product passes during its commercial life.