Exam 12: Pricing, Distributing, and Promoting Products

What is spam?

How do networks and technology lead to leaner companies?

What is information technology (IT)?

George is leading a team with members in New York,Seattle,and New Orleans.Using ________,members of the team can work simultaneously on one document.

Unlike agents and brokers,wholesalers do not own their merchandise.

Which of the following is usually associated with price points?

________ is the meaningful,useful interpretation of data.

Identify the threats and risks information technology poses on businesses.

Short Case Scenario 12-1 Bill and Farrah have been recently hired by Superior Stereo Systems, a cutting-edge manufacturer of stereo speakers. Both Bill and Farrah have been assigned to work on two product teams, the Superior V, an existing product, and the Superior VI, a brand new speaker technology. The Super V is reviewing the pricing strategy used to this point. Bill, a recent graduate with a degree in economics, is insistent that they should price the speakers to maximize profits. He explains, "It is basic economics-companies price their products to maximize products. There's no question-this is the strategy that we should take." Farrah, remembering what she learned in her marketing courses, isn't so sure that Bill is on the right track. The technical specifications of the Superior VI speakers have been worked out, but the team is struggling with pricing. Some members of the group think that the speakers should be priced higher than the Superior V, while others are arguing for a lower price. -Why might Superior want to utilize odd-even pricing for their systems?

What is personal selling?

Enterprise resource planning (ERP)systems are large information systems for integrating the activities of all a company's business units.

System software tells the computer's hardware how to interact with the software,what resources to use,and how to use them.

________ is software that connects members of a group for shared e-mail distribution,electronic meetings,appointments,and group writing.

Market share (or market penetration)is a company's percentage of the total industry sales for a specific product type.

A ________ is an independent intermediary who matches numerous sellers and buyers as needed,often without knowing in advance who they will be.

A management information system is ________.

________ are manufacturer-owned stores that avoid wholesalers and retailers by selling merchandise directly from the factory to the consumers.

What is cost-oriented pricing?

Companies use ________ to determine the quantity of a product that must be sold before the seller makes a profit.

Marketers must find out who their customers are,which media they pay attention to,what messages appeal to them,and how to get their attention.