Exam 11: Marketing Processes and Consumer Behavior

Groups of people with similar wants and needs are ________.

During the ________ stage of the product life cycle,sales and profits fall.New products in the early stages take sales away.Companies may remove or reduce promotional support.

Which of the following is NOT part of the marketing mix?

How can job seekers use LinkedIn?

Inflation,interest rates,recession,and recovery are factors that affect which of the following environmental factors?

Speed to ________ is a firm's success in responding to customer demand or market changes.

Positioning is the process of dividing the market into segments that have common buying objectives.

The type of competition based on buyers' perceptions of the benefits of products offered by particular companies is called ________.

Variables from countries to neighborhoods that may be considered in developing a segmentation strategy are called ________.

Introducing a line of golf gear designed specifically for women is a response to a trend in the ________ environment.

A detailed strategy for focusing marketing efforts on consumers' needs and wants is called:

During the ________ stage of the product life cycle,marketers focus on making potential consumers aware of the product and its benefits.Profits are non-existent or small.

National brands are produced by,widely distributed by,and carry the name of the manufacturer.

A company's external environment is everything inside an organization's boundaries that might affect it.

Marketing consists primarily of advertising a product or service.

What external environmental factors influence any marketing program?

________ are inexpensive products that are purchased often and with little expenditure of time and effort.

Hard disk drives and flat screen monitors are examples of benefits.

Among industrial products,expense items are any materials and services that are consumed within a year by firms producing other goods and supplying other services.

Target marketing requires dividing a market into categories of customer types or "segments".Some firms market products to more than one segment.