Question 1

Products can never be sold abroad without some change to the marketing mix.

Accepted Answer

A) True 
 B)False  False

Question 2

"Speed to market" is ________.

Accepted Answer

A)  a firm's success in responding to customer demand or market changes 
B)  truck and rail speed that gets products to the retailer fresh 
C)  consumer urgency created by effective advertising 
D)  being able to open a market early in the morning 
A)  a firm's success in responding to customer demand or market changes 
B)  truck and rail speed that gets products to the retailer fresh 
C)  consumer urgency created by effective advertising 
D)  being able to open a market early in the morning A

Question 3

Lifestyles,opinions,interests,and attitudes are referred to as ________.

Accepted Answer

A)  geographic variables 
B)  demographic variables 
C)  psychographic variables 
D)  product use variables 
A)  geographic variables 
B)  demographic variables 
C)  psychographic variables 
D)  product use variables C

Question 4

Why do companies devote so many resources to exploring product possibilities,rejecting many seemingly good ideas along the way?

Accepted Answer

It is estimated that it takes 50 new pro

Question 5

What does marketing internationally mean and why is it so important?

Accepted Answer

Marketing internationally means mounting

Question 6

Businesses that buy goods to be converted into other products and goods that are used up during production are categorized as ________.

Accepted Answer

A)  reseller markets 
B)  industrial markets 
C)  institutional markets 
D)  government markets 
A)  reseller markets 
B)  industrial markets 
C)  institutional markets 
D)  government markets

Question 7

Describe the two major classes of industrial products.

Accepted Answer

Expense items and capital items are the

Question 8

Discuss the three categories of B2B markets.

Accepted Answer

The three categories of B2B markets are

Question 9

________ are moderately expensive and infrequently purchased.

Accepted Answer

A)  Specialty goods 
B)  Shopping goods 
C)  Convenience goods 
D)  Supply goods 
A)  Specialty goods 
B)  Shopping goods 
C)  Convenience goods 
D)  Supply goods

Question 10

A promotional tactic for brand exposure in which characters in television,film,music,magazines,or video games use a real product with a brand visible to viewers is called:

Accepted Answer

A)  branding 
B)  loyalty 
C)  brand awareness 
D)  product placement 
A)  branding 
B)  loyalty 
C)  brand awareness 
D)  product placement

Question 11

How large is LinkedIn today?

Accepted Answer

Today,LinkedIn has more than 3

Question 12

The consumer buying process begins with information seeking,searching for stores,styles,prices,and the opinions of others.

Accepted Answer

A) True 
 B)False

Question 13

Explain the elements that comprise the marketing environment.

Accepted Answer

The marketing environment is comprised o

Question 14

Short Case Scenario 11-1
Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel.
-Panther Shoes manufacturers multiple product lines in the athletic apparel industry.How can Panther benefit from multiple product lines?

Accepted Answer

Multiple product lines allow a

Question 15

Which of the following environmental factors include spending patterns by consumers,businesses,and governments?

Accepted Answer

A)  competitive 
B)  economic 
C)  political-legal 
D)  sociocultural 
A)  competitive 
B)  economic 
C)  political-legal 
D)  sociocultural

Question 16

When consumers regularly purchase products because they are satisfied with their performance,they exhibit high ________.

Accepted Answer

A)  hopes 
B)  cultural influence 
C)  social influence 
D)  brand loyalty 
A)  hopes 
B)  cultural influence 
C)  social influence 
D)  brand loyalty

Question 17

Which of the following types of competition has products that are dissimilar from those of competitors but can fulfill the same need?

Accepted Answer

A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  substitute products 
A)  brand competition 
B)  international competition 
C)  the marketing mix 
D)  substitute products

Question 18

In the marketing mix,________ refers to distribution.

Accepted Answer

A)  product 
B)  price 
C)  promotion 
D)  place 
A)  product 
B)  price 
C)  promotion 
D)  place

Question 19

A custom-made wedding gown is most likely to be classified as a ________.

Accepted Answer

A)  convenience good 
B)  shopping good 
C)  specialty good 
D)  ceremonial good 
A)  convenience good 
B)  shopping good 
C)  specialty good 
D)  ceremonial good

Question 20

________ are brands produced by,widely distributed by,and carrying the name of a known manufacturer.

Accepted Answer

A)  International brands 
B)  National brands 
C)  Licensed brands 
D)  Private brands 
A)  International brands 
B)  National brands 
C)  Licensed brands 
D)  Private brands

Products can never be sold abroad without some change to the marketing mix.

"Speed to market" is ________.

Lifestyles,opinions,interests,and attitudes are referred to as ________.

Why do companies devote so many resources to exploring product possibilities,rejecting many seemingly good ideas along the way?

What does marketing internationally mean and why is it so important?

Businesses that buy goods to be converted into other products and goods that are used up during production are categorized as ________.

Describe the two major classes of industrial products.

Discuss the three categories of B2B markets.

________ are moderately expensive and infrequently purchased.

A promotional tactic for brand exposure in which characters in television,film,music,magazines,or video games use a real product with a brand visible to viewers is called:

How large is LinkedIn today?

The consumer buying process begins with information seeking,searching for stores,styles,prices,and the opinions of others.

Explain the elements that comprise the marketing environment.

Which of the following environmental factors include spending patterns by consumers,businesses,and governments?

When consumers regularly purchase products because they are satisfied with their performance,they exhibit high ________.

Which of the following types of competition has products that are dissimilar from those of competitors but can fulfill the same need?

In the marketing mix,________ refers to distribution.

A custom-made wedding gown is most likely to be classified as a ________.

________ are brands produced by,widely distributed by,and carrying the name of a known manufacturer.

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters

Exam 11: Marketing Processes and Consumer Behavior

Products can never be sold abroad without some change to the marketing mix.

"Speed to market" is ________.

Lifestyles,opinions,interests,and attitudes are referred to as ________.

Why do companies devote so many resources to exploring product possibilities,rejecting many seemingly good ideas along the way?

What does marketing internationally mean and why is it so important?

Businesses that buy goods to be converted into other products and goods that are used up during production are categorized as ________.

Describe the two major classes of industrial products.

Discuss the three categories of B2B markets.

________ are moderately expensive and infrequently purchased.

A promotional tactic for brand exposure in which characters in television,film,music,magazines,or video games use a real product with a brand visible to viewers is called:

How large is LinkedIn today?

The consumer buying process begins with information seeking,searching for stores,styles,prices,and the opinions of others.

Explain the elements that comprise the marketing environment.

Which of the following environmental factors include spending patterns by consumers,businesses,and governments?

When consumers regularly purchase products because they are satisfied with their performance,they exhibit high ________.

Which of the following types of competition has products that are dissimilar from those of competitors but can fulfill the same need?

In the marketing mix,________ refers to distribution.

A custom-made wedding gown is most likely to be classified as a ________.

________ are brands produced by,widely distributed by,and carrying the name of a known manufacturer.

The U.S.Business Environment

Business Ethics and Social Responsibility

Entrepreneurship, New Ventures, and Business Ownership

The Global Context of Business

Business Management

Organizing the Business

Operations Management and Quality

Employee Behavior and Motivation

Leadership and Decision Making

Human Resource Management and Labor Relations

Pricing, Distributing, and Promoting Products

The Role of Accountants and Accounting Information

Money and Banking

Managing Finances

Filters