Exam 11: Marketing Processes and Consumer Behavior

The marketing mix element of place refers to distribution.

The process of fixing,adapting,and communicating the nature of the product itself is called market segmentation.

Give an example of a firm that markets products to more than one market segment.

Time utility is created by a sales agreement that stipulates where products will be delivered to customers.

________ is a form of buzz marketing that relies on the Internet to spread information.

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -How might economic environmental factors affect business for Panther Shoes?

Which of the following types of variables describe populations and identify traits such as age,income,gender,and marital status?

A custom-made wedding gown is classified as a shopping good.

Little Earth Productions is a company that makes fashion accessories such as handbags.After examining shopping habits they not only focused on how consumers would use their handbags,they focused on ________ for better store visibility.

How did LinkedIn start?

Give an example of a trend in the technological environment and describe how it might affect marketers.

Consumers exhibit ________ by regularly purchasing products because they are satisfied with their performance.

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -Where would athletic shoes fit into the product life cycle?

Sears' Craftsman Tools is an example of a private brand.

When a wholesaler or retailer develops a brand name and has the manufacturer place that name on the product,that product name is a ________ brand.

List the five steps in the consumer buying process,in other words,how consumers decide to buy products.

What is branding? Give an example to clarify your response.

The four P's of the marketing mix are product,pricing,putting,and promotion.

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -When Martin suggested a relationship marketing campaign,his supervisor expressed little need for Panther Shoes to focus on such a campaign.How could Panther Shoes benefit from relationship marketing?

This type of buying motive involves the logical evaluation of product attributes: cost,quality,and usefulness.