Exam 11: Marketing Processes and Consumer Behavior

According to the text,the most highly visible component of the marketing mix is ________.

Marketing internationally means mounting a strategy to support global business operations.

A ________ is a product marketed as a bundle of value-adding attributes,including reasonable cost.

Distribution strategy creates a competitive disadvantage for small businesses.

Conveyors,surgical instruments,and bulldozers are examples of industrial goods.

The formula for value is benefits divided by costs.

The creation of a product or product image that differs enough from existing products to attract consumers is called ________.

Which of the following matches the products of domestic marketers against those of foreign competitors?

Product differentiation is selecting the best price at which to sell a product.

Data mining is the collection and storage of electronic data.

Congressional hearings on the use of cell phones while driving are an example of ________ factors in a company's external environment.

Products provide consumers with utility.What is utility?

Noxzema,Prudential,and Minute Maid would be examples of which kind of brand name?

The demand for organic foods has decreased in recent years.

B2B sellers rarely have long-term relationships with buyers.

Although the early stages of the PLC often show financial gains,decreased sales for successful products continue to reduce profits until the decline stage.

The expensive,sometimes fierce struggle for brand recognition is perhaps nowhere more evident than in branding battles among dot-com firms.

Packaging can serve as an in-store advertisement that makes the product attractive,displays the brand name,and identifies features and benefits.

A good,a service,or an idea designed to fill a consumer need is a ________.

Reading the relevant issues of Consumer Reports prior to purchasing a product is an example of what part of the consumer buying process?