Exam 11: Marketing Processes and Consumer Behavior

Insurance companies,airlines,investment counselors,health clinics,and public accountants all engage in ________.

What is the difference between consumer goods and industrial goods?

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -Martin is surprised at the narrow scope of his responsibilities and he wishes to explain to his boss that marketing is more than just advertising.Help Martin by giving a more complete definition of marketing.

Why do smaller companies have advantages over larger competitors when it comes to the distribution aspect of the marketing mix?

Explain each step in the consumer buying process.

Which defining word or phrase below best captures the meaning of capital items?

The study of the decision process by which customers come to purchase and consume products is called ________.

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -Martin remembers learning about the three major categories of consumer goods while in graduate school.How would shoes and athletic apparel sold by Panther be categorized?

Decisions about warehousing and inventory control are distribution functions.

Fitness programs and drug regiments to lower cholesterol levels are an example of ________.

Short Case Scenario 11-1 Martin Winner, a Denver businessman, has had a successful career in marketing, starting out in retail sales and moving up through positions in industrial sales and public relations. Seeking a new challenge and hoping to move south, Martin decides to look for a new job in Texas, New Mexico, or Arizona. Martin is delighted to be hired as the Director for Marketing at Panther Shoes, a manufacturer of athletic apparel. -Martin realizes that he knows less about the company than he had thought.He is not sure if Panther Shoes is selling consumer or industrial products.Can you help Martin clarify that?

________ compares a product's benefits with its costs.

Data warehousing is ________.

Effective marketing does not just involve knowledge of culture abroad,but also requires a general sensitivity to social trends and language.

At a pizza shop,mozzarella cheese would be an example of a(n)________ item.

A "buy" decision that involves the logical evaluation of product attributes such as cost,quality,and usefulness is based on ________.

Which is usually the first step in the marketing strategy?

The marketing mix element of communicating information about products is referred to as ________.

Give an example of a lifestyle change that has stimulated a new product.

What forces have created the green movement in marketing?