Question 1

Defme segmentation, target market, and positioning.

Accepted Answer

Market Segmentation is the process of di

Question 2

What factor is not a relevant influence when choosing between aggregation versus segmentation strategies?

Accepted Answer

A) The intuition trap 
B) Customer preference heterogeneity 
C) Sales-cost trade-off 
D) Majority fallacy 
E) All of the above are relevant influences. 
A) The intuition trap 
B) Customer preference heterogeneity 
C) Sales-cost trade-off 
D) Majority fallacy 
E) All of the above are relevant influences.

Question 3

"Movers and Shakers," "City Roots," and ''Domestic Duos" are:

Accepted Answer

A) psychographic profiles of urban consumers 
B) groups in the PRIZM system 
C) segments in the V ALS system 
D) types of positioning strategies 
E) None of the above are correct. 
A) psychographic profiles of urban consumers 
B) groups in the PRIZM system 
C) segments in the V ALS system 
D) types of positioning strategies 
E) None of the above are correct.

Question 4

A market segment must have more than one person.

Accepted Answer

A) True 
 B)False

Question 5

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales­
cost trade-off, the majority fallacy, and psychographies.

Accepted Answer

A) True 
 B)False

Question 6

Perceptual maps show how a company's products and competitors' products are clustered by market share.

Accepted Answer

A) True 
 B)False

Question 7

One key assumption that underlies market segmentation is consumer preference homogeneity.

Accepted Answer

A) True 
 B)False

Question 8

An underlying assumption when using geographic-based segmentation is that consumers located in geographic proximity share similar product and service needs and preferences.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following statements demonstrates the formation of a segment based on demographics?

Accepted Answer

A) A local restaurant is open for breakfast and lunch, and then closes at 3:00PM. 
B) GE has developed a microwave that can run on batteries. 
C) "University Park" is a new set of student apartments rented exclusively to graduate students. 
D) Procter & Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo. 
E) Cengage Publishing Company publishes a magazine called "Taste of Living" specifically for audiences who enjoy cooking and trying new recipes. 
A) A local restaurant is open for breakfast and lunch, and then closes at 3:00PM. 
B) GE has developed a microwave that can run on batteries. 
C) "University Park" is a new set of student apartments rented exclusively to graduate students. 
D) Procter & Gamble offers a $1.00 coupon when consumers purchase three bottles of Pert Shampoo. 
E) Cengage Publishing Company publishes a magazine called "Taste of Living" specifically for audiences who enjoy cooking and trying new recipes.

Question 10

Market segmentation benefits consumers and has increased society's standard ofliving.

Accepted Answer

A) True 
 B)False

Question 11

In the United States, as well as world-wide, people no longer want to live in cities and are moving away from urban
areas.

Accepted Answer

A) True 
 B)False

Question 12

Market aggregation strategies ignore differences among different groups of consumers.

Accepted Answer

A) True 
 B)False

Defme segmentation, target market, and positioning.

What factor is not a relevant influence when choosing between aggregation versus segmentation strategies?

"Movers and Shakers," "City Roots," and ''Domestic Duos" are:

A market segment must have more than one person.

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales cost trade-off, the majority fallacy, and psychographies.

Perceptual maps show how a company's products and competitors' products are clustered by market share.

One key assumption that underlies market segmentation is consumer preference homogeneity.

An underlying assumption when using geographic-based segmentation is that consumers located in geographic proximity share similar product and service needs and preferences.

Which of the following statements demonstrates the formation of a segment based on demographics?

Market segmentation benefits consumers and has increased society's standard ofliving.

In the United States, as well as world-wide, people no longer want to live in cities and are moving away from urban areas.

Market aggregation strategies ignore differences among different groups of consumers.

Understanding Consumer Behavior and Consumer Research

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

Exam 2: Consumer Focused Strategy: Segmentation and Positioning

Defme segmentation, target market, and positioning.

What factor is not a relevant influence when choosing between aggregation versus segmentation strategies?

"Movers and Shakers," "City Roots," and ''Domestic Duos" are:

A market segment must have more than one person.

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales­ cost trade-off, the majority fallacy, and psychographies.

Perceptual maps show how a company's products and competitors' products are clustered by market share.

One key assumption that underlies market segmentation is consumer preference homogeneity.

An underlying assumption when using geographic-based segmentation is that consumers located in geographic proximity share similar product and service needs and preferences.

Which of the following statements demonstrates the formation of a segment based on demographics?

Market segmentation benefits consumers and has increased society's standard ofliving.

In the United States, as well as world-wide, people no longer want to live in cities and are moving away from urban areas.

Market aggregation strategies ignore differences among different groups of consumers.

Understanding Consumer Behavior and Consumer Research

Branding Strategy and Consumer Behavior

Consumer Perception

Learning and Memory

Automatic Information Processing

Motivation and Emotion

Attitude and Judgment Formation and Change

The Consumer Decision Making Process

Product Consideration, Evaluation, and Choice

Behavioral Decision Theory

Self-Concept and Personality

Social Influence and Behavioral Compliance

The Influence of Culture and Values

The Influence of Demography

Contemporary Strategies in Reaching Consumers

Engaging Consumers Through Online Marketing

Biases in Managerial Decision Making

Strategies for Improving Managerial Decision Making

Filters

The four main factors influencing market segmentation strategy are customer preference heterogeneity, the sales cost trade-off, the majority fallacy, and psychographies.