Question 1

Suppose an NRA (National Rifle Association)member sees an ad for gun control.Use the cognitive response model to analyze what might occur.

Accepted Answer

The cognitive response model suggests th

Question 2

Marketers can help change consumer attitudes in this major strategy:

Accepted Answer

A)  changing beliefs 
B)  appealing to group beliefs 
C)  appealing to the evaluative component 
D)  adding new beliefs 
E)  changing the speed at which individuals process information 
A)  changing beliefs 
B)  appealing to group beliefs 
C)  appealing to the evaluative component 
D)  adding new beliefs 
E)  changing the speed at which individuals process information

Question 3

The basic idea behind ____ is that consumers' reactions to a message affect their attitudes.

Accepted Answer

A)  the cognitive response model 
B)  Weber's theory 
C)  Weber's law 
D)  consumer response theory 
E)  the affective cognition theory 
A)  the cognitive response model 
B)  Weber's theory 
C)  Weber's law 
D)  consumer response theory 
E)  the affective cognition theory

Question 4

No matter what the evidence showed,Robert would not change his attitudes toward his favorite brand of toilet paper.This is an example of attitude

Accepted Answer

A)  function. 
B)  resistance to change. 
C)  accessibility. 
D)  favorability. 
E)  motivation. 
A)  function. 
B)  resistance to change. 
C)  accessibility. 
D)  favorability. 
E)  motivation.

Question 5

Consumer attitudes are partially based on their beliefs about an object.These beliefs are also called

Accepted Answer

A)  cognitions. 
B)  emotions. 
C)  affects. 
D)  categorizations. 
E)  counterarguments. 
A)  cognitions. 
B)  emotions. 
C)  affects. 
D)  categorizations. 
E)  counterarguments.

Question 6

Thoughts such as "This sounds great" or "I really need something like this" are best thought of as examples of

Accepted Answer

A)  agreeable affect. 
B)  central arguments. 
C)  peripheral arguments. 
D)  source derogations. 
E)  support arguments. 
A)  agreeable affect. 
B)  central arguments. 
C)  peripheral arguments. 
D)  source derogations. 
E)  support arguments.

Question 7

It is best to use comparative messages when consumers

Accepted Answer

A)  have a low, rather than high, need for cognition. 
B)  can encode information into long-term memory. 
C)  can encode information into short-term memory. 
D)  are using central route processing. 
E)  are using peripheral route processing. 
A)  have a low, rather than high, need for cognition. 
B)  can encode information into long-term memory. 
C)  can encode information into short-term memory. 
D)  are using central route processing. 
E)  are using peripheral route processing.

Question 8

Sam identifies himself as a Detroit Tigers fan and as such he has positive attitudes about brands that are endorsed by Detroit players.This is an example of

Accepted Answer

A)  direct experience influencing attitudes. 
B)  reasoning by analogy influencing attitudes. 
C)  value-driven attitudes. 
D)  social-identity based attitude influence. 
E)  cognitive responses to sports. 
A)  direct experience influencing attitudes. 
B)  reasoning by analogy influencing attitudes. 
C)  value-driven attitudes. 
D)  social-identity based attitude influence. 
E)  cognitive responses to sports.

Question 9

The Canon Xapshot camera,which records pictures on a computer disk,introduces several new beliefs including "seeing your pictures instantly on your TV" and "the ability to erase unwanted photos." This is best thought of as an example of using an attitude-change strategy to

Accepted Answer

A)  make attitudes toward the object more important than subjective norms. 
B)  change beliefs. 
C)  target normative beliefs. 
D)  change evaluations. 
E)  add a new belief. 
A)  make attitudes toward the object more important than subjective norms. 
B)  change beliefs. 
C)  target normative beliefs. 
D)  change evaluations. 
E)  add a new belief.

Question 10

When is a credible source most effective for attitude change? Give an example.

Accepted Answer

A credible source is most effective for

Question 11

Favorability refers to how easily and how readily an attitude can be retrieved from memory.

Accepted Answer

A) True 
 B)False

Question 12

For many years,Volkswagen has maintained fairly consistent styling for its vehicles,especially its vans.This led to the campaign slogan "Still ugly after all these years," which attempts to increase the importance of a tradition in a humorous way.This is best thought of as an example of an attitude-change strategy to

Accepted Answer

A)  make attitudes toward the object more important than subjective norms. 
B)  change beliefs. 
C)  add a new belief. 
D)  change evaluations. 
E)  target normative beliefs. 
A)  make attitudes toward the object more important than subjective norms. 
B)  change beliefs. 
C)  add a new belief. 
D)  change evaluations. 
E)  target normative beliefs.

Question 13

What is the cognitive response model and why might it be important to marketers?

Accepted Answer

The cognitive response model is a psycho

Question 14

Two-sided messages may affect attitudes primarily because they

Accepted Answer

A)  decrease belief strength. 
B)  reduce counterarguments. 
C)  directly affect evaluations. 
D)  contain issues that are central to the object. 
E)  indirectly affect evaluations. 
A)  decrease belief strength. 
B)  reduce counterarguments. 
C)  directly affect evaluations. 
D)  contain issues that are central to the object. 
E)  indirectly affect evaluations.

Question 15

How does an expectancy-value model work?

Accepted Answer

An expectancy-value model works by takin

Question 16

Belief about the consequences of an act and ____ influence attitude toward the act for the TORA model.

Accepted Answer

A)  evaluation of these consequences 
B)  affect about the behavioral intentions 
C)  cognition about the behavioral intentions 
D)  social influence 
E)  actual behaviors rather than behavioral intentions 
A)  evaluation of these consequences 
B)  affect about the behavioral intentions 
C)  cognition about the behavioral intentions 
D)  social influence 
E)  actual behaviors rather than behavioral intentions

Question 17

Favorability refers to ____ an attitude object.

Accepted Answer

A)  the ease of processing 
B)  the accessibility of 
C)  how much we like or dislike 
D)  the beneficiality of 
E)  the market share of 
A)  the ease of processing 
B)  the accessibility of 
C)  how much we like or dislike 
D)  the beneficiality of 
E)  the market share of

Question 18

Melissa was emotionally involved in the television advertisement for Delta Airlines.It brought back all sorts of good images and feelings from her childhood experience with her family.Melissa is experiencing what is (are)best known as ____ to the ad.

Accepted Answer

A)  affective responses 
B)  primary responses 
C)  secondary responses 
D)  peripheral processing 
E)  cognitive responses 
A)  affective responses 
B)  primary responses 
C)  secondary responses 
D)  peripheral processing 
E)  cognitive responses

Question 19

Outline an example of attitude formation using the TORA model,from salient beliefs to behavioral intentions.

Accepted Answer

The TORA (Theory of Reasoned Action) mod

Question 20

Direct comparative messages increase the credibility of the offering.

Accepted Answer

A) True 
 B)False

Suppose an NRA (National Rifle Association)member sees an ad for gun control.Use the cognitive response model to analyze what might occur.

Marketers can help change consumer attitudes in this major strategy:

The basic idea behind ____ is that consumers' reactions to a message affect their attitudes.

No matter what the evidence showed,Robert would not change his attitudes toward his favorite brand of toilet paper.This is an example of attitude

Consumer attitudes are partially based on their beliefs about an object.These beliefs are also called

Thoughts such as "This sounds great" or "I really need something like this" are best thought of as examples of

It is best to use comparative messages when consumers

Sam identifies himself as a Detroit Tigers fan and as such he has positive attitudes about brands that are endorsed by Detroit players.This is an example of

The Canon Xapshot camera,which records pictures on a computer disk,introduces several new beliefs including "seeing your pictures instantly on your TV" and "the ability to erase unwanted photos." This is best thought of as an example of using an attitude-change strategy to

When is a credible source most effective for attitude change? Give an example.

Favorability refers to how easily and how readily an attitude can be retrieved from memory.

What is the cognitive response model and why might it be important to marketers?

Two-sided messages may affect attitudes primarily because they

How does an expectancy-value model work?

Belief about the consequences of an act and ____ influence attitude toward the act for the TORA model.

Favorability refers to ____ an attitude object.

Melissa was emotionally involved in the television advertisement for Delta Airlines.It brought back all sorts of good images and feelings from her childhood experience with her family.Melissa is experiencing what is (are)best known as ____ to the ad.

Outline an example of attitude formation using the TORA model,from salient beliefs to behavioral intentions.

Direct comparative messages increase the credibility of the offering.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 5: Attitudes Based on High Effort

Suppose an NRA (National Rifle Association)member sees an ad for gun control.Use the cognitive response model to analyze what might occur.

Marketers can help change consumer attitudes in this major strategy:

The basic idea behind ____ is that consumers' reactions to a message affect their attitudes.

No matter what the evidence showed,Robert would not change his attitudes toward his favorite brand of toilet paper.This is an example of attitude

Consumer attitudes are partially based on their beliefs about an object.These beliefs are also called

Thoughts such as "This sounds great" or "I really need something like this" are best thought of as examples of

It is best to use comparative messages when consumers

Sam identifies himself as a Detroit Tigers fan and as such he has positive attitudes about brands that are endorsed by Detroit players.This is an example of

The Canon Xapshot camera,which records pictures on a computer disk,introduces several new beliefs including "seeing your pictures instantly on your TV" and "the ability to erase unwanted photos." This is best thought of as an example of using an attitude-change strategy to

When is a credible source most effective for attitude change? Give an example.

Favorability refers to how easily and how readily an attitude can be retrieved from memory.

What is the cognitive response model and why might it be important to marketers?

Two-sided messages may affect attitudes primarily because they

How does an expectancy-value model work?

Belief about the consequences of an act and ____ influence attitude toward the act for the TORA model.

Favorability refers to ____ an attitude object.

Melissa was emotionally involved in the television advertisement for Delta Airlines.It brought back all sorts of good images and feelings from her childhood experience with her family.Melissa is experiencing what is (are)best known as ____ to the ad.

Outline an example of attitude formation using the TORA model,from salient beliefs to behavioral intentions.

Direct comparative messages increase the credibility of the offering.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters