Exam 5: Attitudes Based on High Effort

Mousetrap Ltd.found that their target market really cared and had strong opinions and emotions about their market offering.In this case,management could influence attitudes either cognitively or

Lily did not like liver because its appearance made her feel bad.Her bad attitude toward liver was based on

According to the ____,a marketing communication such as an ad discouraging consumers from drinking and driving,that depicts a fatal consequence of the behavior may be ineffective at changing consumers' attitudes or behavior.

A two-sided message is one that contains

Two dimensions along which attitude formation and change can vary are whether they are based on affect or cognition and the

Low-credibility sources can be effective in some ads.

Compare and contrast the central and peripheral-route processes of attitude change.

When a message presents weak arguments,consumers generate more ____ and fewer ____.

With ____,advertisers explicitly name a competitor or set of competitors and attack them on the basis of an attribute or benefit.

Every time Brad sees an ad for broccoli that claims it will make consumers popular,he thinks to himself,"Nonsense.Nothing will make me popular.That movie star is just paid to say that." This is an example of

A message supporting handgun control will generate a lot of counterarguments among National Rifle Association (NRA)members.This is an example of a ____ that creates counterarguments.

Peripheral-route processing is used to describe attitude formation and change processes when consumer

There is some evidence that if we see an advertisement we like,our overall ____ will influence our brand attitudes and behavior.

The TORA model suggests four strategies for changing attitudes and behavioral intentions,which include all of the following except

____ is when a stimulus has strong emotional relevance to the consumer.

Thoughts such as "that is impossible" or "that is not what US Weekly said" describe

The TORA model suggests five major strategies for attitude change.Describe these strategies.

After his success in winning more medals for swimming at the London Olympics,Michael Phelps is considered a very credible source for swimwear brands such as Speedo.He is a credible source because of

Central-route processing describes

The children and grandchildren of baby boomers have developed a more favorable evaluation of the military,leading them to be more willing to serve in the military.This evaluation could also be referred to as a(n)