Question 1

Sources tend to be more trustworthy when they have the following three characteristics: (1)familiarity,(2)status,and (3)attractiveness.

Accepted Answer

A) True 
 B)False

Question 2

____ has been widely applied in the consumer behavior field to explain how attitudes form and change.

Accepted Answer

A)  The expectancy-value model 
B)  Weber's theory 
C)  Weber's law 
D)  The lexicographical model 
E)  The affective cognition theory 
A)  The expectancy-value model 
B)  Weber's theory 
C)  Weber's law 
D)  The lexicographical model 
E)  The affective cognition theory

Question 3

In order to lure tourists,an industrial suburb has started to show pictures of its beautiful parks,lakefronts,and a newly rebuilt commercial district.This is an example of changing beliefs by

Accepted Answer

A)  lessening negative beliefs. 
B)  lessening the affect for the object. 
C)  strengthening positive beliefs. 
D)  increasing the total number of beliefs about the object. 
E)  making the subjective norms more positive. 
A)  lessening negative beliefs. 
B)  lessening the affect for the object. 
C)  strengthening positive beliefs. 
D)  increasing the total number of beliefs about the object. 
E)  making the subjective norms more positive.

Question 4

Attitudes can be described as ambivalent if consumers are completely neutral about an object.

Accepted Answer

A) True 
 B)False

Question 5

Consumers who generate counterarguments and source derogations will have strong favorable attitudes toward an offering.

Accepted Answer

A) True 
 B)False

Question 6

If consumers hold an existing attitude with confidence,credible sources will

Accepted Answer

A)  have greater impact. 
B)  affect emotions but not cognitions. 
C)  have less impact. 
D)  affect cognitions but not emotions. 
E)  have a boomerang effect. 
A)  have greater impact. 
B)  affect emotions but not cognitions. 
C)  have less impact. 
D)  affect cognitions but not emotions. 
E)  have a boomerang effect.

Question 7

The theory of reasoned action is classified as a(n)____ model.

Accepted Answer

A)  qualitative 
B)  logic 
C)  expectancy-value 
D)  behavioral 
E)  classical conditioning 
A)  qualitative 
B)  logic 
C)  expectancy-value 
D)  behavioral 
E)  classical conditioning

Question 8

The hedonic dimension is when a consumer likes an ad and the ad creates positive feelings or emotions.

Accepted Answer

A) True 
 B)False

Question 9

Accessibility measures the degree to which an attitude can

Accepted Answer

A)  be made understandable to others. 
B)  be made available to others. 
C)  be easily categorized. 
D)  affect another's schemas. 
E)  be easily and readily retrieved from memory. 
A)  be made understandable to others. 
B)  be made available to others. 
C)  be easily categorized. 
D)  affect another's schemas. 
E)  be easily and readily retrieved from memory.

Question 10

Research has suggested that when consumers are using central route processing,attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category.This effect has been called the

Accepted Answer

A)  elaboration likelihood effect. 
B)  match-up hypothesis. 
C)  elaboration dimension. 
D)  attractiveness effect. 
E)  source effect. 
A)  elaboration likelihood effect. 
B)  match-up hypothesis. 
C)  elaboration dimension. 
D)  attractiveness effect. 
E)  source effect.

Question 11

Central-route processing is best described as

Accepted Answer

A)  the processing of information directly from the source, or centrally, rather than indirectly from secondary sources. 
B)  processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message. 
C)  message processing that is not elaborated, but is simply remembered in a direct or central way from the source. 
D)  message processing that is not based on important issues, but on those that have achieved a temporary importance or "centrality" to an individual's life. 
E)  the associations that are central to the schema in consumers' knowledge structures. 
A)  the processing of information directly from the source, or centrally, rather than indirectly from secondary sources. 
B)  processing in which consumers' attitudes are based on a careful and effortful analysis of the central issues of a message. 
C)  message processing that is not elaborated, but is simply remembered in a direct or central way from the source. 
D)  message processing that is not based on important issues, but on those that have achieved a temporary importance or "centrality" to an individual's life. 
E)  the associations that are central to the schema in consumers' knowledge structures.

Question 12

The Theory of Planned Behavior extends the TORA model by examining consumers'

Accepted Answer

A)  self images. 
B)  cognitive responses. 
C)  perceived behavioral control. 
D)  affective responses. 
E)  resistance to change. 
A)  self images. 
B)  cognitive responses. 
C)  perceived behavioral control. 
D)  affective responses. 
E)  resistance to change.

Question 13

After his success in winning more medals at the London Olympics,Michael Phelps is considered a very credible source for swimwear brands such as Speedo.He is credible because of his

Accepted Answer

A)  attractiveness. 
B)  likeability. 
C)  expertise. 
D)  friendliness. 
E)  gullibility. 
A)  attractiveness. 
B)  likeability. 
C)  expertise. 
D)  friendliness. 
E)  gullibility.

Question 14

Marketers do NOT want consumers to view ads and have support arguments as thoughts.

Accepted Answer

A) True 
 B)False

Question 15

Two-sided messages containing both positive and negative information about an offering are not effective.

Accepted Answer

A) True 
 B)False

Question 16

How are cognitions or beliefs related to attitudes?

Accepted Answer

Cognitions or beliefs are closely relate

Question 17

What are the components of the theory of reasoned action?

Accepted Answer

The theory of reasoned action is a socia

Question 18

A(n)____ is an overall evaluation that expresses how much we like or dislike an object,issue,person,or action.

Accepted Answer

A)  personality 
B)  belief 
C)  cognition 
D)  attitude 
E)  view 
A)  personality 
B)  belief 
C)  cognition 
D)  attitude 
E)  view

Question 19

What are the characteristics of attitudes?

Accepted Answer

Attitudes are psychological constructs t

Question 20

The phrase "Where's the beef?" kept ringing in Joshua's head,but he could not remember where he had heard it.This is an example of the

Accepted Answer

A)  decay effect. 
B)  memory lapse phenomenon. 
C)  rapid decay phenomenon. 
D)  sleeper effect. 
E)  connective phenomenon. 
A)  decay effect. 
B)  memory lapse phenomenon. 
C)  rapid decay phenomenon. 
D)  sleeper effect. 
E)  connective phenomenon.

Sources tend to be more trustworthy when they have the following three characteristics: (1)familiarity,(2)status,and (3)attractiveness.

____ has been widely applied in the consumer behavior field to explain how attitudes form and change.

In order to lure tourists,an industrial suburb has started to show pictures of its beautiful parks,lakefronts,and a newly rebuilt commercial district.This is an example of changing beliefs by

Attitudes can be described as ambivalent if consumers are completely neutral about an object.

Consumers who generate counterarguments and source derogations will have strong favorable attitudes toward an offering.

If consumers hold an existing attitude with confidence,credible sources will

The theory of reasoned action is classified as a(n)____ model.

The hedonic dimension is when a consumer likes an ad and the ad creates positive feelings or emotions.

Accessibility measures the degree to which an attitude can

Research has suggested that when consumers are using central route processing,attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category.This effect has been called the

Central-route processing is best described as

The Theory of Planned Behavior extends the TORA model by examining consumers'

After his success in winning more medals at the London Olympics,Michael Phelps is considered a very credible source for swimwear brands such as Speedo.He is credible because of his

Marketers do NOT want consumers to view ads and have support arguments as thoughts.

Two-sided messages containing both positive and negative information about an offering are not effective.

How are cognitions or beliefs related to attitudes?

What are the components of the theory of reasoned action?

A(n)____ is an overall evaluation that expresses how much we like or dislike an object,issue,person,or action.

What are the characteristics of attitudes?

The phrase "Where's the beef?" kept ringing in Joshua's head,but he could not remember where he had heard it.This is an example of the

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 5: Attitudes Based on High Effort

Sources tend to be more trustworthy when they have the following three characteristics: (1)familiarity,(2)status,and (3)attractiveness.

____ has been widely applied in the consumer behavior field to explain how attitudes form and change.

In order to lure tourists,an industrial suburb has started to show pictures of its beautiful parks,lakefronts,and a newly rebuilt commercial district.This is an example of changing beliefs by

Attitudes can be described as ambivalent if consumers are completely neutral about an object.

Consumers who generate counterarguments and source derogations will have strong favorable attitudes toward an offering.

If consumers hold an existing attitude with confidence,credible sources will

The theory of reasoned action is classified as a(n)____ model.

The hedonic dimension is when a consumer likes an ad and the ad creates positive feelings or emotions.

Accessibility measures the degree to which an attitude can

Research has suggested that when consumers are using central route processing,attractive sources tend to evoke favorable attitudes if they are appropriate for the offering category.This effect has been called the

Central-route processing is best described as

The Theory of Planned Behavior extends the TORA model by examining consumers'

After his success in winning more medals at the London Olympics,Michael Phelps is considered a very credible source for swimwear brands such as Speedo.He is credible because of his

Marketers do NOT want consumers to view ads and have support arguments as thoughts.

Two-sided messages containing both positive and negative information about an offering are not effective.

How are cognitions or beliefs related to attitudes?

What are the components of the theory of reasoned action?

A(n)____ is an overall evaluation that expresses how much we like or dislike an object,issue,person,or action.

What are the characteristics of attitudes?

The phrase "Where's the beef?" kept ringing in Joshua's head,but he could not remember where he had heard it.This is an example of the

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters