Question 1

For cognitive responses,counter arguments and ____ will result in negative attitudes.

Accepted Answer

A)  heuristic affect 
B)  source derogations 
C)  peripheral affect 
D)  systemic affect 
E)  unstable cognitions 
A)  heuristic affect 
B)  source derogations 
C)  peripheral affect 
D)  systemic affect 
E)  unstable cognitions

Question 2

____ may have an important impact on behavioral intentions because there are likely to be people whose opinions and beliefs will affect what we do.

Accepted Answer

A)  Cognitions 
B)  Motivation 
C)  Subjective norms 
D)  Attitudes toward the act 
E)  Schemas 
A)  Cognitions 
B)  Motivation 
C)  Subjective norms 
D)  Attitudes toward the act 
E)  Schemas

Question 3

The principle that the more specific the attitude is to the behavior of interest,such as buying a new car,the more likely the attitude will be related to the behavior incorporated in the TORA model,is known as

Accepted Answer

A)  behavioral consistency. 
B)  attitudinal consistency. 
C)  affective-cognitive linkage. 
D)  attitude specificity. 
E)  behavioral attitude theory. 
A)  behavioral consistency. 
B)  attitudinal consistency. 
C)  affective-cognitive linkage. 
D)  attitude specificity. 
E)  behavioral attitude theory.

Question 4

Under peripheral-route processing,consumers' attitudes are based on

Accepted Answer

A)  secondary sources. 
B)  high consumer effort and thus are not encoded directly from the message. 
C)  images that are taken not from direct sight but from our peripheral vision. 
D)  superficial cues within the message. 
E)  our senses of smell and taste, not sight. 
A)  secondary sources. 
B)  high consumer effort and thus are not encoded directly from the message. 
C)  images that are taken not from direct sight but from our peripheral vision. 
D)  superficial cues within the message. 
E)  our senses of smell and taste, not sight.

Question 5

Effort refers to

Accepted Answer

A)  the strength of taxonomic structures formed by schema categorization. 
B)  the intricacy of emotional tags attached to cognitions. 
C)  connation. 
D)  how much thinking consumers do in forming or changing attitudes. 
E)  the strength of affective structures formed by schema categorization. 
A)  the strength of taxonomic structures formed by schema categorization. 
B)  the intricacy of emotional tags attached to cognitions. 
C)  connation. 
D)  how much thinking consumers do in forming or changing attitudes. 
E)  the strength of affective structures formed by schema categorization.

Question 6

Why are two-sided messages effective?

Accepted Answer

Two-sided messages are effective because

Question 7

Explain the relationship between cognition and affect in consumers' attitudes.

Accepted Answer

The relationship between cognition and a

Question 8

How can the message influence affectively based attitudes?

Accepted Answer

Affectively based attitudes are those th

Question 9

According to the TORA model,normative factors are NOT likely to affect the attitude-behavior relationship.

Accepted Answer

A) True 
 B)False

Question 10

According to ____,attitudes are based on beliefs and the evaluation of these beliefs.

Accepted Answer

A)  Weber's theory 
B)  the expectancy-value model 
C)  the theory of reasoned action 
D)  the cognitive response model 
E)  the affective cognition theory 
A)  Weber's theory 
B)  the expectancy-value model 
C)  the theory of reasoned action 
D)  the cognitive response model 
E)  the affective cognition theory

Question 11

Personality is a relatively global and enduring evaluation of an object,issue,person,or action.

Accepted Answer

A) True 
 B)False

Question 12

When are indirect comparative messages more effective than direct comparative messages?

Accepted Answer

Indirect comparative messages can be mor

Question 13

Because Jerry is an enthusiastic video gamer,he pays close attention to every ad about a new video game system.____ is the best way to describe his attitude formation and change in this area.

Accepted Answer

A)  High-strength schema formation 
B)  Elaborative schema formation 
C)  Central-route processing 
D)  Involvement belief formation 
E)  Peripheral-route processing 
A)  High-strength schema formation 
B)  Elaborative schema formation 
C)  Central-route processing 
D)  Involvement belief formation 
E)  Peripheral-route processing

Question 14

Describe the factors that can enhance the effectiveness of a message.

Accepted Answer

Several factors can enhance the effectiv

Question 15

Filene's attitude toward using dental floss was hard to change.Despite teachers' and doctors' advice,she always believed that using dental floss was unnecessary.On the other hand,she changed her high-sugar diet as soon as the doctor told her to do so.These two attitudes vary in their

Accepted Answer

A)  resistance to change. 
B)  persuasiveness. 
C)  confidence. 
D)  depth. 
E)  accessibility of information. 
A)  resistance to change. 
B)  persuasiveness. 
C)  confidence. 
D)  depth. 
E)  accessibility of information.

Question 16

Source derogations are thoughts that

Accepted Answer

A)  discount or attack the source of the message. 
B)  argue forcefully against the message. 
C)  argue forcefully against the media by which the message is delivered. 
D)  are processed peripherally. 
E)  are support arguments that are self-contradicting. 
A)  discount or attack the source of the message. 
B)  argue forcefully against the message. 
C)  argue forcefully against the media by which the message is delivered. 
D)  are processed peripherally. 
E)  are support arguments that are self-contradicting.

Question 17

When do attitudes predict behavior?

Accepted Answer

Attitudes can predict behavior when seve

Question 18

An indirect comparative message is the most common type of message in an ad.

Accepted Answer

A) True 
 B)False

Question 19

Three factors that affect the credibility of a message are: (1)quality of its argument,(2)whether it is a one-sided or two-sided message,and (3)whether it is believable.

Accepted Answer

A) True 
 B)False

Question 20

____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message.

Accepted Answer

A)  Source derogations 
B)  Support arguments 
C)  Belief discrepancies 
D)  Peripheral arguments 
E)  Central arguments 
A)  Source derogations 
B)  Support arguments 
C)  Belief discrepancies 
D)  Peripheral arguments 
E)  Central arguments

For cognitive responses,counter arguments and ____ will result in negative attitudes.

____ may have an important impact on behavioral intentions because there are likely to be people whose opinions and beliefs will affect what we do.

The principle that the more specific the attitude is to the behavior of interest,such as buying a new car,the more likely the attitude will be related to the behavior incorporated in the TORA model,is known as

Under peripheral-route processing,consumers' attitudes are based on

Effort refers to

Why are two-sided messages effective?

Explain the relationship between cognition and affect in consumers' attitudes.

How can the message influence affectively based attitudes?

According to the TORA model,normative factors are NOT likely to affect the attitude-behavior relationship.

According to ____,attitudes are based on beliefs and the evaluation of these beliefs.

Personality is a relatively global and enduring evaluation of an object,issue,person,or action.

When are indirect comparative messages more effective than direct comparative messages?

Because Jerry is an enthusiastic video gamer,he pays close attention to every ad about a new video game system.____ is the best way to describe his attitude formation and change in this area.

Describe the factors that can enhance the effectiveness of a message.

Filene's attitude toward using dental floss was hard to change.Despite teachers' and doctors' advice,she always believed that using dental floss was unnecessary.On the other hand,she changed her high-sugar diet as soon as the doctor told her to do so.These two attitudes vary in their

Source derogations are thoughts that

When do attitudes predict behavior?

An indirect comparative message is the most common type of message in an ad.

Three factors that affect the credibility of a message are: (1)quality of its argument,(2)whether it is a one-sided or two-sided message,and (3)whether it is believable.

____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 5: Attitudes Based on High Effort

For cognitive responses,counter arguments and ____ will result in negative attitudes.

____ may have an important impact on behavioral intentions because there are likely to be people whose opinions and beliefs will affect what we do.

The principle that the more specific the attitude is to the behavior of interest,such as buying a new car,the more likely the attitude will be related to the behavior incorporated in the TORA model,is known as

Under peripheral-route processing,consumers' attitudes are based on

Effort refers to

Why are two-sided messages effective?

Explain the relationship between cognition and affect in consumers' attitudes.

How can the message influence affectively based attitudes?

According to the TORA model,normative factors are NOT likely to affect the attitude-behavior relationship.

According to ____,attitudes are based on beliefs and the evaluation of these beliefs.

Personality is a relatively global and enduring evaluation of an object,issue,person,or action.

When are indirect comparative messages more effective than direct comparative messages?

Because Jerry is an enthusiastic video gamer,he pays close attention to every ad about a new video game system.____ is the best way to describe his attitude formation and change in this area.

Describe the factors that can enhance the effectiveness of a message.

Filene's attitude toward using dental floss was hard to change.Despite teachers' and doctors' advice,she always believed that using dental floss was unnecessary.On the other hand,she changed her high-sugar diet as soon as the doctor told her to do so.These two attitudes vary in their

Source derogations are thoughts that

When do attitudes predict behavior?

An indirect comparative message is the most common type of message in an ad.

Three factors that affect the credibility of a message are: (1)quality of its argument,(2)whether it is a one-sided or two-sided message,and (3)whether it is believable.

____ create more counterarguments because consumers want to maintain their existing belief structures and do so by arguing against the message.

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters