Question 1

Consumers often base decisions on how they think they will feel in the future.This is called

Accepted Answer

A)  prospect theory. 
B)  appraisal theory. 
C)  affective forecasting. 
D)  cognitive forecasting. 
E)  emotional predilection. 
A)  prospect theory. 
B)  appraisal theory. 
C)  affective forecasting. 
D)  cognitive forecasting. 
E)  emotional predilection.

Question 2

Describe framing and give an example in consumer decision-making.

Accepted Answer

Framing refers to the way information is

Question 3

For some U.S.consumers,a negative feature of Japanese products is that these products are foreign.However,this shortcoming can be overcome if they are rated highly on other aspects,such as reliability and price.This is an example of a(n)____ model of decision making.

Accepted Answer

A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand 
A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand

Question 4

All of the following statements are true about compensatory decision-making models except

Accepted Answer

A)  they are a way of quantifying mental cost benefit analysis. 
B)  consumers do not formally make these ratings when making a decision. 
C)  they predict a consumer's bias toward a product. 
D)  they can be used to predict which brand a consumer is more likely to choose. 
E)  consumers set up cutoff levels for each attribute and reject a brand if it is below the cutoff. 
A)  they are a way of quantifying mental cost benefit analysis. 
B)  consumers do not formally make these ratings when making a decision. 
C)  they predict a consumer's bias toward a product. 
D)  they can be used to predict which brand a consumer is more likely to choose. 
E)  consumers set up cutoff levels for each attribute and reject a brand if it is below the cutoff.

Question 5

In comparing noncomparable alternatives with an alternative-based strategy,consumers develop a(n)

Accepted Answer

A)  affective judgment about the product category and then subtract from each of the products, attribute by attribute. 
B)  additive differential strategy. 
C)  decision calculus strategy. 
D)  overall evaluation of each option, and make decisions using a compensatory or affective strategy. 
E)  decision about each attribute, and make decisions using a compensatory or affective strategy. 
A)  affective judgment about the product category and then subtract from each of the products, attribute by attribute. 
B)  additive differential strategy. 
C)  decision calculus strategy. 
D)  overall evaluation of each option, and make decisions using a compensatory or affective strategy. 
E)  decision about each attribute, and make decisions using a compensatory or affective strategy.

Question 6

How does the anchoring and adjustment process impact evaluation?

Accepted Answer

The anchoring and adjustment process is

Question 7

Options that are extreme on some attributes are less attractive than those that are moderate on those attributes.This is known as

Accepted Answer

A)  the domino effect. 
B)  an inferiority antecedent schema. 
C)  the attraction effect. 
D)  extremeness aversion. 
E)  extremeness. 
A)  the domino effect. 
B)  an inferiority antecedent schema. 
C)  the attraction effect. 
D)  extremeness aversion. 
E)  extremeness.

Question 8

Consumers who make decisions based on affect are often

Accepted Answer

A)  uncertain of their satisfaction level. 
B)  less satisfied than those who made cognitively-based decisions. 
C)  more satisfied than those who made cognitively-based decisions. 
D)  equally pleased with their decisions as those who made cognitively-based decisions. 
E)  very emotional and irrational. 
A)  uncertain of their satisfaction level. 
B)  less satisfied than those who made cognitively-based decisions. 
C)  more satisfied than those who made cognitively-based decisions. 
D)  equally pleased with their decisions as those who made cognitively-based decisions. 
E)  very emotional and irrational.

Question 9

Becca is in an elegant restaurant with a group of female friends.Each of her friends orders a low-fat fish entrée and a small salad.Becca orders a large steak and French onion soup.Which individual-group goal is Becca achieving?

Accepted Answer

A)  self preservation 
B)  minimizing regret 
C)  information gathering 
D)  group reactance 
E)  healthy appetite 
A)  self preservation 
B)  minimizing regret 
C)  information gathering 
D)  group reactance 
E)  healthy appetite

Question 10

Kimberly does not eat meat,thus Steak would be in her inert set.

Accepted Answer

A) True 
 B)False

Question 11

How are judgments and decisions different?

Accepted Answer

Judgments and decisions are two cognitiv

Question 12

Does the availability of information always aid consumer choice? Explain.

Accepted Answer

The availability of information does not

Question 13

Give an example of the process of consumer decision making using a brand-based compensatory model.

Accepted Answer

The consumer decision-making process usi

Question 14

In their advertising,Lexus stressed several key features,including the quality of construction,the smoothness of ride,and the high performance of the navigation.These features are important in how consumers think about the quality of and how much they like the car.In other words,these consumers are

Accepted Answer

A)  making consumer appraisals. 
B)  making judgments. 
C)  retrieving information from short-term memory. 
D)  retrieving information from long-term memory. 
E)  making a decision. 
A)  making consumer appraisals. 
B)  making judgments. 
C)  retrieving information from short-term memory. 
D)  retrieving information from long-term memory. 
E)  making a decision.

Question 15

Options that are unacceptable to consumers are known as

Accepted Answer

A)  rejection choices. 
B)  evocation choices. 
C)  the inept set. 
D)  the inert set. 
E)  illusory choices. 
A)  rejection choices. 
B)  evocation choices. 
C)  the inept set. 
D)  the inert set. 
E)  illusory choices.

Question 16

Compare and contrast cognitive and affective decision-making strategies.

Accepted Answer

Cognitive and affective decision-making

Question 17

If we choose a restaurant based on the good feelings we had the last time we ate there,we are using ____ decision making.

Accepted Answer

A)  additive differential 
B)  a subjunctive model of 
C)  a conjunctive model of 
D)  a lexicographic model of 
E)  affective 
A)  additive differential 
B)  a subjunctive model of 
C)  a conjunctive model of 
D)  a lexicographic model of 
E)  affective

Question 18

When using a ____ model,consumers choose the brand that has the greatest number of positive features relative to the negative features.

Accepted Answer

A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand 
A)  attribute 
B)  classification 
C)  compensatory 
D)  noncompensatory 
E)  brand

Question 19

How do consumers' goals affect the decision criteria that they use in making a choice?

Accepted Answer

Consumers' goals play a significant role

Question 20

It is December and Barb is planning ahead for her summer vacation.She is basing her decisions on how she will feel next summer.This is an example of

Accepted Answer

A)  prospect theory. 
B)  appraisal theory. 
C)  affective forecasting. 
D)  cognitive forecasting. 
E)  emotional predilection. 
A)  prospect theory. 
B)  appraisal theory. 
C)  affective forecasting. 
D)  cognitive forecasting. 
E)  emotional predilection.

Consumers often base decisions on how they think they will feel in the future.This is called

Describe framing and give an example in consumer decision-making.

For some U.S.consumers,a negative feature of Japanese products is that these products are foreign.However,this shortcoming can be overcome if they are rated highly on other aspects,such as reliability and price.This is an example of a(n)____ model of decision making.

All of the following statements are true about compensatory decision-making models except

In comparing noncomparable alternatives with an alternative-based strategy,consumers develop a(n)

How does the anchoring and adjustment process impact evaluation?

Options that are extreme on some attributes are less attractive than those that are moderate on those attributes.This is known as

Consumers who make decisions based on affect are often

Becca is in an elegant restaurant with a group of female friends.Each of her friends orders a low-fat fish entrée and a small salad.Becca orders a large steak and French onion soup.Which individual-group goal is Becca achieving?

Kimberly does not eat meat,thus Steak would be in her inert set.

How are judgments and decisions different?

Does the availability of information always aid consumer choice? Explain.

Give an example of the process of consumer decision making using a brand-based compensatory model.

In their advertising,Lexus stressed several key features,including the quality of construction,the smoothness of ride,and the high performance of the navigation.These features are important in how consumers think about the quality of and how much they like the car.In other words,these consumers are

Options that are unacceptable to consumers are known as

Compare and contrast cognitive and affective decision-making strategies.

If we choose a restaurant based on the good feelings we had the last time we ate there,we are using ____ decision making.

When using a ____ model,consumers choose the brand that has the greatest number of positive features relative to the negative features.

How do consumers' goals affect the decision criteria that they use in making a choice?

It is December and Barb is planning ahead for her summer vacation.She is basing her decisions on how she will feel next summer.This is an example of

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters

Exam 8: Judgment and Decision Making Based on High Effort

Consumers often base decisions on how they think they will feel in the future.This is called

Describe framing and give an example in consumer decision-making.

For some U.S.consumers,a negative feature of Japanese products is that these products are foreign.However,this shortcoming can be overcome if they are rated highly on other aspects,such as reliability and price.This is an example of a(n)____ model of decision making.

All of the following statements are true about compensatory decision-making models except

In comparing noncomparable alternatives with an alternative-based strategy,consumers develop a(n)

How does the anchoring and adjustment process impact evaluation?

Options that are extreme on some attributes are less attractive than those that are moderate on those attributes.This is known as

Consumers who make decisions based on affect are often

Becca is in an elegant restaurant with a group of female friends.Each of her friends orders a low-fat fish entrée and a small salad.Becca orders a large steak and French onion soup.Which individual-group goal is Becca achieving?

Kimberly does not eat meat,thus Steak would be in her inert set.

How are judgments and decisions different?

Does the availability of information always aid consumer choice? Explain.

Give an example of the process of consumer decision making using a brand-based compensatory model.

In their advertising,Lexus stressed several key features,including the quality of construction,the smoothness of ride,and the high performance of the navigation.These features are important in how consumers think about the quality of and how much they like the car.In other words,these consumers are

Options that are unacceptable to consumers are known as

Compare and contrast cognitive and affective decision-making strategies.

If we choose a restaurant based on the good feelings we had the last time we ate there,we are using ____ decision making.

When using a ____ model,consumers choose the brand that has the greatest number of positive features relative to the negative features.

How do consumers' goals affect the decision criteria that they use in making a choice?

It is December and Barb is planning ahead for her summer vacation.She is basing her decisions on how she will feel next summer.This is an example of

Understanding Consumer Behavior

Motivation, Ability, and Opportunity

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing,Ethics,and Social Responsibility in Today's Consumer Society

Filters