Exam 8: Judgment and Decision Making Based on High Effort

David was ready to buy a pair of pants he saw in the J Crew catalog that were priced at $25.00 until he noticed two other pairs of pants priced at $65.00 and $95.00.Suddenly the $25.00 pair of pants seemed too cheap.This is an example of

Imagery plays an important role in the judgment process.Outline this role,giving examples from consumer decision making.

Wayne does not buy foreign made products; this is an example of a compensatory model.

Judgment and decision-making are the cognitive process.

Define metacognitive experiences.

In the ____ model,brands are compared by attribute,two at a time.

Regarding laundry detergent brands,Nathan loved Tide and Bold,hated Suds and Bleach Out,and did not have much of an opinion about Stain Out.Stain Out is clearly in Nathan's

A consumer making a computer purchase might collect information about an Apple computer and make a judgment on it before moving on to the next brand.This is an example of a(n)____ model of decision making.

Bud is looking to buy a car,but is not willing to look at any car that has the attribute of getting less than 37 miles per gallon.Bud has established in his mind a cutoff level.

What is an additive difference model?

Before deciding to purchase a digital camera,Dan imagined himself using one in different contexts.This imagery would help Dan to

Imagery may play a major role in judgment.

A consumer compares Apple and Compaq and finds that they tie on the most important attribute of "fun." She then moves on to graphics and selects Apple because it is ranked higher.This is an example of a(n)____ model.

TORA is an example of a(n)

With a conjunctive model,consumers set up

Can brand-based compensatory models help marketers? Why or why not?

According to prospect theory

Georgia imagined herself driving a rented convertible during her upcoming vacation to Hawaii.She imagined the view of the ocean,the smell of tropical flowers and the wind in her hair.However,when she actually got to Hawaii,it rained her entire visit and her rental car had engine problems.Georgia's imagery resulted in

While searching for information about models of an SUV,Tony did not even consider a Mitsubishi because he did not know that Mitsubishi offered an SUV.Thus the Mitsubishi SUV was in Tony's

Tony is in a great mood and is at Target.Research indicates that he will be more willing to process information and take more time in making a decision than if he was in a bad mood.