Exam 4: Comprehension, Memory, and Cognitive Learning

Create your associative network for a brand of athletic shoes of your choice and include at least five nodes. Define declarative knowledge, node, and path in associative networks, and identify each in your network.

VALENTINE'S DAY SCENARIO This Valentine's Day Todd decided to propose marriage to his girlfriend. He wanted this to be a very special day, so he decided to take her to a fine restaurant. He is not sure which restaurant to go to, so he asked his boss because he dines out at fine restaurants frequently. Since Todd didn't have much experience patronizing fine restaurants, he went through the sequence of events in his mind of what will take place at the restaurant. For example, he knew he would give his car to the valet, be seated by the hostess, be given menus and a wine list, give their drink and food order, eat, pay the bill, and retrieve his car from the valet. He also rehearsed in his mind how he will propose to his girlfriend, wondering if he should get down on one knee like he's seen in commercials. So on the big day, he went to his girlfriend's apartment with a dozen roses in his hands and the ring in his pocket. The restaurant was nice and the food was good, but he thought it was strange that they were playing heavy metal music. That didn't seem to fit his thoughts of what a fine dining restaurant environment should be like. The night was very special, though, and he will always remember how beautiful his girlfriend looked that night and how happy they both were when she accepted his proposal. -Refer to Valentine's Day Scenario. In which of Todd's sensory memory store was the heavy metal music reproduced while he was in the restaurant?

Which of the following refers to the finding that the context or the environment frames thoughts and therefore both value and meaning?

An exemplar is a concept within a schema that is the single best representative of some category.

A script is a schema representing an event.

Which of the following is the object that is intended to capture a person's attention in the message?

Which storage mechanism represents the storage of visual information?

A tag is a small piece of coded information that helps a particular piece of knowledge get retrieved.

An advertisement for Corona beer shows a couple lounging in beach chairs on a beautiful beach. The water is crystal clear, the sky is brilliantly blue, and the sand is white. With respect to message characteristics that influence comprehension, the water, sand, and sky represent the _____ in the message.

Continuation refers to the extent to which a consumer continues processing a message even after an initial understanding is achieved in the comprehension stage.

Stimuli that enter short-term memory may stay there approximately _____ seconds or so without some intervention.

Sam is 80 years old and often yearns for the "good old days." Whenever he watches old movies from his youth, he thinks of the friends he had and the cars they used to drive on weekends up and down the main street of his home town. Sam is experiencing _____.

When someone approaches other people and says, "I have some bad news," they will likely expect to hear something that will upset them. By saying "I have some bad news," the other person has _____ the recipients to expect something bad.

_____ are beliefs of what will happen in some situation.

VALENTINE'S DAY SCENARIO This Valentine's Day Todd decided to propose marriage to his girlfriend. He wanted this to be a very special day, so he decided to take her to a fine restaurant. He is not sure which restaurant to go to, so he asked his boss because he dines out at fine restaurants frequently. Since Todd didn't have much experience patronizing fine restaurants, he went through the sequence of events in his mind of what will take place at the restaurant. For example, he knew he would give his car to the valet, be seated by the hostess, be given menus and a wine list, give their drink and food order, eat, pay the bill, and retrieve his car from the valet. He also rehearsed in his mind how he will propose to his girlfriend, wondering if he should get down on one knee like he's seen in commercials. So on the big day, he went to his girlfriend's apartment with a dozen roses in his hands and the ring in his pocket. The restaurant was nice and the food was good, but he thought it was strange that they were playing heavy metal music. That didn't seem to fit his thoughts of what a fine dining restaurant environment should be like. The night was very special, though, and he will always remember how beautiful his girlfriend looked that night and how happy they both were when she accepted his proposal. -Refer to Valentine's Day Scenario. Which message characteristic represents the extent that Todd thought it was strange for the fine restaurant to be playing heavy metal music in the dining room?

_____ is the way cognitive activation spreads from one concept to another in long-term memory.

Coca-cola is a(n) _____ of the soft drink product category because it is the concept within a soft drink schema that is the single best representation of that category.

Which theory tells us that communications provide information in ways beyond the explicit or obvious content of a message?

The process by which information is transferred from workbench memory to long-term memory for permanent storage is called _____.

Ground is the term representing the object that is intended to capture a person's attention, the focal part of any message.