Exam 4: Comprehension, Memory, and Cognitive Learning

Which of the following is a type of associative network that works as a cognitive representation of a phenomenon that provides meaning to that entity?

VALENTINE'S DAY SCENARIO This Valentine's Day Todd decided to propose marriage to his girlfriend. He wanted this to be a very special day, so he decided to take her to a fine restaurant. He is not sure which restaurant to go to, so he asked his boss because he dines out at fine restaurants frequently. Since Todd didn't have much experience patronizing fine restaurants, he went through the sequence of events in his mind of what will take place at the restaurant. For example, he knew he would give his car to the valet, be seated by the hostess, be given menus and a wine list, give their drink and food order, eat, pay the bill, and retrieve his car from the valet. He also rehearsed in his mind how he will propose to his girlfriend, wondering if he should get down on one knee like he's seen in commercials. So on the big day, he went to his girlfriend's apartment with a dozen roses in his hands and the ring in his pocket. The restaurant was nice and the food was good, but he thought it was strange that they were playing heavy metal music. That didn't seem to fit his thoughts of what a fine dining restaurant environment should be like. The night was very special, though, and he will always remember how beautiful his girlfriend looked that night and how happy they both were when she accepted his proposal. -Refer to Valentine's Day Scenario. Todd will remember this day for the rest of his life. He's going to remember how wonderful the food was and how special it was for both of them when he went down on his knee and asked her to marry him and the look on her face when she said yes. This type of memory is called _____.

A print advertisement for Nivea skin lotion uses pastel colors and script-type fonts to make it appear feminine. These tangible attributes of the ad that are sensed directly are examples of which characteristic of the message that influences comprehension?

Social memory refers to the memory for past events in one's life.

A script is _____.

Rumination means stimuli are converted to meaning that can be expressed verbally.

Nostalgia is a yearning to relive past events.

A schema that is the best representation of some category but that is not represented by an existing entity is called a(n) _____

The level of a stimuli to which a consumer has become accustomed is called the habituation level.

Message complexity represents the extent to which a message is internally consistent and fits surrounding information.

Which of the following is the level of stimuli to which a consumer has become accustomed?

Iconic storage is the storage of auditory information in sensory memory.

A declarative network is a network of mental pathways linking knowledge within memory.

Which theory hypothesizes that the way in which information is framed differentially affects risk assessments and any associated consumer decisions?

All of the following statements regarding message receiver characteristics are true EXCEPT _____.

Which of the following is NOT considered a memory storage area in the multiple store theory of memory?

_____ refers to the extent to which a consumer likes the message source.

The physical characteristics of a message refer to its attributes that are sensed directly.

Name and describe the four mental processes that can assist in remembering things and discuss an example of how you can use each to perform better on an exam in this class.

Lori read an article in a health magazine that reported on a study that found exercisers who ate oatmeal for breakfast were able to workout twice a long as those who ate eggs for breakfast. Lori had eaten oatmeal that morning and noticed that she still had a lot of energy when she finished her workout that day. She also thought that she was more focused on her work as well and attributed it to eating oatmeal that day. Lori's thoughts represent which type of thoughts after being exposed to the article about the benefits of eating oatmeal on exercise performance?