Exam 4: Comprehension, Memory, and Cognitive Learning

Carly is trying to recall a mathematical equation so she can solve a problem on her math test. The process by which the equation is transferred back into Carly's workbench memory for additional processing is called _____.

Hillary is imagining herself driving the car she sees in a television commercial. In which type of elaboration is Hillary engaged?

Which message source characteristic refers to the amount of knowledge that a source is perceived to have about a subject?

The background in a message is referred to as _____.

Many patients believe that when they go to the dentist that the experience will be unpleasant. These thoughts that the experience will be unpleasant influence consumers' _____ and can negatively effect their comprehension and behavior regarding this vital service.

The process by which continuous exposure to a stimulus affects the comprehension of and response to the stimulus is known as _____.

Many waiters and waitresses that do not have to write customers' orders down in order to remember them often group information together to make it easier to remember what each member of a dinner party ordered. This grouping of orders is an example of _____.

Some advertisements for prescription drugs use doctors as their spokesperson. Consumers perceive these doctors to have a substantial amount of knowledge about health. Which source characteristic does this represent?

Consumers associate likeability, expertise, and trustworthiness of a source with credibility.

Habituation is the process by which continuous exposure to a stimulus affects the comprehension of and response to the stimulus.

All of the following are message receiver characteristics affecting comprehension EXCEPT _____.