Exam 4: Comprehension, Memory, and Cognitive Learning

One major problem with using repetition as a mental process to remember things is _____, which means that other things are vying for processing capacity when rehearsing the information.

Dual coding occurs when two different sensory traces are available to remember something.

In which memory storage area is information stored and encoded for placement in long-term memory and, eventually, retrieved for future use?

Amie is studying for an exam by mentally "saying" the definitions repeatedly. Which mental process is Amie using to help remember the material?

The process of comprehension is influenced very little by internal factors within the consumer.

Thoughts that contradict a message are called _____.

A memory code is the mental path by which some thought becomes active.

Explain what a script is with respect to memory and describe a script for each of the following situations: (a) attending a banquet or awards ceremony (b) shopping for a computer (c) attending a sporting event (d) going on a first date

Which two message source characteristics do consumers associate with credibility?

The multiple store theory of memory views the memory process as utilizing four different storage areas within the human brain.

All of the following are mental processes that help consumers remember things EXCEPT _____.

Imperative knowledge refers to cognitive components that represent facts.

Wanda is 2 years old and learned that watermelons taste sweet, are red on the inside, have black seeds, and are green on the outside. These facts represent Wanda's _____ in her associative network concern watermelons.

Which of the following refers to cognitive components that represent facts in an associative network?

Thoughts that further support a message are called _____.

A television commercial shows a car driving on a curvy road. The camera pans out to show the car zooming around the curves and then zooms in to show both the exterior and the interior of the car close up. In terms of message characteristics influencing comprehension, the car represents the _____ in the advertisement.

All of the following are characteristics of the message that influence comprehension EXCEPT _____.

Through which process do consumers reconstruct memory traces into a formed recollection of the information they are trying to remember?

Most accountants tend to be linear thinkers and verbal processors. Which brain dominance does this represent?

A concept within a schema that is the single best representative of some category is called a(n) _____.