Question 1

All of the following are true with respect to the amount of search a consumer performs related to decision making EXCEPT _____.

Accepted Answer

A)  Moderately experienced consumers tend to search for purchase-related information more than do either experienced or inexperienced consumers. 
B)  Highly involved consumers tend to search more. 
C)  As perceived risk increases, search effort increases. 
D)  Consumers with higher education and income tend to search less. 
E)  Search will decrease when time constraints are present. 
A)  Moderately experienced consumers tend to search for purchase-related information more than do either experienced or inexperienced consumers. 
B)  Highly involved consumers tend to search more. 
C)  As perceived risk increases, search effort increases. 
D)  Consumers with higher education and income tend to search less. 
E)  Search will decrease when time constraints are present.

Question 2

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision.

Accepted Answer

A) True 
 B)False

Question 3

_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Accepted Answer

A)  Internal search 
B)  Initial search 
C)  Consideration search 
D)  Ongoing search 
E)  Inward search 
A)  Internal search 
B)  Initial search 
C)  Consideration search 
D)  Ongoing search 
E)  Inward search

Question 4

Carl and his wife are considering the purchase of a new home. They are very involved with this purchase decision, particularly because of the high-perceived risk associated with this purchase. Which decision making approach are they likely to use?

Accepted Answer

A)  rational decision making 
B)  thorough decision making 
C)  involved decision making 
D)  extended decision making 
E)  family decision making 
A)  rational decision making 
B)  thorough decision making 
C)  involved decision making 
D)  extended decision making 
E)  family decision making

Question 5

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product in on display.

Accepted Answer

A) True 
 B)False

Question 6

With habitual decision making, choice is often based on habit.

Accepted Answer

A) True 
 B)False

Question 7

Which decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy?

Accepted Answer

A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  extended decision making perspective 
E)  intensive decision making perspective 
A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  extended decision making perspective 
E)  intensive decision making perspective

Question 8

While most young adults would like to own a Porche automobile, which is very expensive, which type of risk is likely preventing them from purchasing one?

Accepted Answer

A)  financial risk 
B)  social risk 
C)  performance risk 
D)  safety risk 
E)  time risk 
A)  financial risk 
B)  social risk 
C)  performance risk 
D)  safety risk 
E)  time risk

Question 9

_____ refers to negative emotions that come from failed search processes.

Accepted Answer

A)  Cognitive dissonance 
B)  Search regret 
C)  Buyer's remorse 
D)  Search failure 
E)  Ineptness 
A)  Cognitive dissonance 
B)  Search regret 
C)  Buyer's remorse 
D)  Search failure 
E)  Ineptness

Question 10

A consumer's alternative set includes alternatives that are considered acceptable for further consideration in decision making.

Accepted Answer

A) True 
 B)False

Question 11

Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.

Accepted Answer

The chapter presented eight factors that

Question 12

Sarah wants to buy an expensive car, but she's concerned about how her relatives will react. They are more frugal, and she's concerned that they might think less of her for spending so much money. Which type of risk is this?

Accepted Answer

A)  financial risk 
B)  social risk 
C)  performance risk 
D)  physical risk 
E)  time risk 
A)  financial risk 
B)  social risk 
C)  performance risk 
D)  physical risk 
E)  time risk

Question 13

Risk associated with the cost of the product is called _____ risk.

Accepted Answer

A)  social risk 
B)  quantitative 
C)  primary 
D)  income 
E)  financial 
A)  social risk 
B)  quantitative 
C)  primary 
D)  income 
E)  financial

Question 14

Which set of alternatives is comprised of those to which consumers are indifferent?

Accepted Answer

A)  universal set 
B)  inept set 
C)  inert set 
D)  nonconsideration set 
E)  secondary set 
A)  universal set 
B)  inept set 
C)  inert set 
D)  nonconsideration set 
E)  secondary set

Question 15

All of the following are a type of risk EXCEPT_____

Accepted Answer

A)  functional risk 
B)  physical risk 
C)  time risk 
D)  performance risk 
E)  financial risk 
A)  functional risk 
B)  physical risk 
C)  time risk 
D)  performance risk 
E)  financial risk

Question 16

All of the following are decision-making perspectives EXCEPT _____.

Accepted Answer

A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  limited decision making perspective 
E)  all of these choices are decision making perspectives 
A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  limited decision making perspective 
E)  all of these choices are decision making perspectives

Question 17

Search tends to increase when a consumer possesses a high level of purchase involvement.

Accepted Answer

A) True 
 B)False

Question 18

Which type of search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem?

Accepted Answer

A)  prepurchase search 
B)  proactive search 
C)  ongoing search 
D)  preemptive search 
E)  internal search 
A)  prepurchase search 
B)  proactive search 
C)  ongoing search 
D)  preemptive search 
E)  internal search

Question 19

A consumer has had a car for ten years and he thinks it's getting old. This describes this consumer's _____ with respect to his or her automobile.

Accepted Answer

A)  ideal state 
B)  personal state 
C)  social state 
D)  current state 
E)  actual state 
A)  ideal state 
B)  personal state 
C)  social state 
D)  current state 
E)  actual state

Question 20

A consumer's _____ state is his or her perceived current state.

Accepted Answer

A)  desired 
B)  ideal 
C)  actual 
D)  social 
E)  personal 
A)  desired 
B)  ideal 
C)  actual 
D)  social 
E)  personal

All of the following are true with respect to the amount of search a consumer performs related to decision making EXCEPT _____.

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision.

_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Carl and his wife are considering the purchase of a new home. They are very involved with this purchase decision, particularly because of the high-perceived risk associated with this purchase. Which decision making approach are they likely to use?

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product in on display.

With habitual decision making, choice is often based on habit.

Which decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy?

While most young adults would like to own a Porche automobile, which is very expensive, which type of risk is likely preventing them from purchasing one?

_____ refers to negative emotions that come from failed search processes.

A consumer's alternative set includes alternatives that are considered acceptable for further consideration in decision making.

Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.

Sarah wants to buy an expensive car, but she's concerned about how her relatives will react. They are more frugal, and she's concerned that they might think less of her for spending so much money. Which type of risk is this?

Risk associated with the cost of the product is called _____ risk.

Which set of alternatives is comprised of those to which consumers are indifferent?

All of the following are a type of risk EXCEPT_____

All of the following are decision-making perspectives EXCEPT _____.

Search tends to increase when a consumer possesses a high level of purchase involvement.

Which type of search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem?

A consumer has had a car for ten years and he thinks it's getting old. This describes this consumer's _____ with respect to his or her automobile.

A consumer's _____ state is his or her perceived current state.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

All of the following are true with respect to the amount of search a consumer performs related to decision making EXCEPT _____.

The decision-making approach that is used depends heavily on the amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision.

_____ includes the retrieval of knowledge about products, services, and experiences that is stored in memory.

Carl and his wife are considering the purchase of a new home. They are very involved with this purchase decision, particularly because of the high-perceived risk associated with this purchase. Which decision making approach are they likely to use?

Retailers use the "brand-lift index" to measure the incremental sales that occur when a product in on display.

With habitual decision making, choice is often based on habit.

Which decision-making perspective assumes that consumers diligently gather information about purchases, carefully compare various brands of products on salient attributes, and make informed decisions regarding what brand to buy?

While most young adults would like to own a Porche automobile, which is very expensive, which type of risk is likely preventing them from purchasing one?

_____ refers to negative emotions that come from failed search processes.

A consumer's alternative set includes alternatives that are considered acceptable for further consideration in decision making.

Several factors that influence the amount of search performed by consumers were presented in the chapter. Discuss five of them.

Sarah wants to buy an expensive car, but she's concerned about how her relatives will react. They are more frugal, and she's concerned that they might think less of her for spending so much money. Which type of risk is this?

Risk associated with the cost of the product is called _____ risk.

Which set of alternatives is comprised of those to which consumers are indifferent?

All of the following are a type of risk EXCEPT_____

All of the following are decision-making perspectives EXCEPT _____.

Search tends to increase when a consumer possesses a high level of purchase involvement.

Which type of search activities are focused on locating information that will enable the consumer to reach a decision for a specific problem?

A consumer has had a car for ten years and he thinks it's getting old. This describes this consumer's _____ with respect to his or her automobile.

A consumer's _____ state is his or her perceived current state.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters