Question 1

Search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic is called _____.

Accepted Answer

A)  ongoing search 
B)  extended search 
C)  information overload 
D)  proactive search 
E)  prepurchase search 
A)  ongoing search 
B)  extended search 
C)  information overload 
D)  proactive search 
E)  prepurchase search

Question 2

Which decision-making perspective assumes that many decisions are actually learned responses to environmental influences?

Accepted Answer

A)  rational decision-making perspective 
B)  experiential decision-making perspective 
C)  behavioral influence decision-making perspective 
D)  social decision-making perspective 
E)  conditioned decision-making perspective 
A)  rational decision-making perspective 
B)  experiential decision-making perspective 
C)  behavioral influence decision-making perspective 
D)  social decision-making perspective 
E)  conditioned decision-making perspective

Question 3

Which of the following statements is FALSE regarding consumer decision making?

Accepted Answer

A)  The basic consumer behavior consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs. 
B)  Consumers always proceed through five steps in the decision making process. 
C)  Choice does not necessarily mean identifying what brand of product to buy. 
D)  Both utilitarian value and hedonic value are associated with consumer decision making. 
E)  Almost all consumer decisions revolve around goal-pursuit. 
A)  The basic consumer behavior consumption process revolves around value-seeking activities that consumers perform as they go about satisfying needs. 
B)  Consumers always proceed through five steps in the decision making process. 
C)  Choice does not necessarily mean identifying what brand of product to buy. 
D)  Both utilitarian value and hedonic value are associated with consumer decision making. 
E)  Almost all consumer decisions revolve around goal-pursuit.

Question 4

Performance risk is risk associated with the likelihood of a product performing as expected.

Accepted Answer

A) True 
 B)False

Question 5

Risk associated with the time required to search for the product and the time necessary for the product to be serviced or maintained is known as _____.

Accepted Answer

A)  financial risk 
B)  physical risk 
C)  long-term risk 
D)  time risk 
E)  social risk 
A)  financial risk 
B)  physical risk 
C)  long-term risk 
D)  time risk 
E)  social risk

Question 6

Decision-making approaches can be classified into three categories: extended decision making, limited decision making, and simple decision making.

Accepted Answer

A) True 
 B)False

Question 7

Quality represents the perceived overall goodness or badness of some product.

Accepted Answer

A) True 
 B)False

Question 8

Donna's kids want shoes that have wheels, but she's concerned about the safety of this product. Which type of risk is Donna considering?

Accepted Answer

A)  financial risk 
B)  physical risk 
C)  performance risk 
D)  time risk 
E)  social risk 
A)  financial risk 
B)  physical risk 
C)  performance risk 
D)  time risk 
E)  social risk

Question 9

The decision-making approach that is used by a consumer depends heavily on the _____.

Accepted Answer

A)  price and quality of the products/brands considered 
B)  amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision 
C)  amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision 
D)  age and education of the consumer making the decision 
E)  number of family members involved in the decision process 
A)  price and quality of the products/brands considered 
B)  amount of involvement a consumer has with a product category or purchase and the amount of purchase risk involved with the decision 
C)  amount of involvement a consumer has with a product category or purchase and the amount of social influence affecting the decision 
D)  age and education of the consumer making the decision 
E)  number of family members involved in the decision process

Question 10

Which type of decision making usually occurs when there are relatively low amounts of purchase risk and product involvement?

Accepted Answer

A)  limited decision making 
B)  truncated decision making 
C)  experiential decision making 
D)  automatic decision making 
E)  abbreviated decision making 
A)  limited decision making 
B)  truncated decision making 
C)  experiential decision making 
D)  automatic decision making 
E)  abbreviated decision making

Question 11

Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.

Accepted Answer

A) True 
 B)False

Question 12

_____ is present when a consumer simply buys a product repeatedly without any real attachment.

Accepted Answer

A)  Brand loyalty 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand consistency 
E)  Brand persistence 
A)  Brand loyalty 
B)  Brand inertia 
C)  Brand longevity 
D)  Brand consistency 
E)  Brand persistence

Question 13

The term ranking criteria is used to refer to the attributes of a product that consumers consider when reviewing possible solutions to a problem.

Accepted Answer

A) True 
 B)False

Question 14

Which of the following refers to the behavior that consumers engage in as they seek information that can be used to satisfy needs?

Accepted Answer

A)  need recognition 
B)  consumer search behavior 
C)  alternative evaluation 
D)  choice 
E)  post-purchase consumption 
A)  need recognition 
B)  consumer search behavior 
C)  alternative evaluation 
D)  choice 
E)  post-purchase consumption

Question 15

Which of the following is the total collection of all possible solutions to a consumer problem?

Accepted Answer

A)  infinite set 
B)  universal set 
C)  consideration set 
D)  total set 
E)  complete set 
A)  infinite set 
B)  universal set 
C)  consideration set 
D)  total set 
E)  complete set

Question 16

The decision-making process begins with information search.

Accepted Answer

A) True 
 B)False

Question 17

Laurie has a Honda Accord that she really loves. She and her husband have owned several other Honda automobiles over the years. She's even convinced several family members and friends to buy Hondas. Recently, however, she had a bad service experience at the Honda dealership in the city she just moved to. Nevertheless, she will still purchase a Honda Civic this year for her daughter and another Honda Accord when she needs a new car in a few years. Which of the following does this illustrate?

Accepted Answer

A)  brand loyalty 
B)  brand inertia 
C)  brand longevity 
D)  brand consistency 
E)  brand personality 
A)  brand loyalty 
B)  brand inertia 
C)  brand longevity 
D)  brand consistency 
E)  brand personality

Question 18

All of the following are sets of alternatives or brands in the consumer decision-making process EXCEPT _____.

Accepted Answer

A)  inept set 
B)  awareness set 
C)  rejection set 
D)  consideration set 
E)  universal set 
A)  inept set 
B)  awareness set 
C)  rejection set 
D)  consideration set 
E)  universal set

Question 19

Using which type of decision-making approach do consumers generally not seek information at all when a problem is recognized?

Accepted Answer

A)  limited decision making 
B)  habitual decision making 
C)  automatic decision making 
D)  repeat decision making 
E)  straight rebuy 
A)  limited decision making 
B)  habitual decision making 
C)  automatic decision making 
D)  repeat decision making 
E)  straight rebuy

Question 20

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

Accepted Answer

A) True 
 B)False

Search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic is called _____.

Which decision-making perspective assumes that many decisions are actually learned responses to environmental influences?

Which of the following statements is FALSE regarding consumer decision making?

Performance risk is risk associated with the likelihood of a product performing as expected.

Risk associated with the time required to search for the product and the time necessary for the product to be serviced or maintained is known as _____.

Decision-making approaches can be classified into three categories: extended decision making, limited decision making, and simple decision making.

Quality represents the perceived overall goodness or badness of some product.

Donna's kids want shoes that have wheels, but she's concerned about the safety of this product. Which type of risk is Donna considering?

The decision-making approach that is used by a consumer depends heavily on the _____.

Which type of decision making usually occurs when there are relatively low amounts of purchase risk and product involvement?

Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.

_____ is present when a consumer simply buys a product repeatedly without any real attachment.

The term ranking criteria is used to refer to the attributes of a product that consumers consider when reviewing possible solutions to a problem.

Which of the following refers to the behavior that consumers engage in as they seek information that can be used to satisfy needs?

Which of the following is the total collection of all possible solutions to a consumer problem?

The decision-making process begins with information search.

All of the following are sets of alternatives or brands in the consumer decision-making process EXCEPT _____.

Using which type of decision-making approach do consumers generally not seek information at all when a problem is recognized?

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

Search effort that is not necessarily focused on an upcoming purchase or decision but rather on staying up to date on the topic is called _____.

Which decision-making perspective assumes that many decisions are actually learned responses to environmental influences?

Which of the following statements is FALSE regarding consumer decision making?

Performance risk is risk associated with the likelihood of a product performing as expected.

Risk associated with the time required to search for the product and the time necessary for the product to be serviced or maintained is known as _____.

Decision-making approaches can be classified into three categories: extended decision making, limited decision making, and simple decision making.

Quality represents the perceived overall goodness or badness of some product.

Donna's kids want shoes that have wheels, but she's concerned about the safety of this product. Which type of risk is Donna considering?

The decision-making approach that is used by a consumer depends heavily on the _____.

Which type of decision making usually occurs when there are relatively low amounts of purchase risk and product involvement?

Brand loyalty enables consumers to reduce searching time drastically by insisting on the brand to which they are loyal.

_____ is present when a consumer simply buys a product repeatedly without any real attachment.

The term ranking criteria is used to refer to the attributes of a product that consumers consider when reviewing possible solutions to a problem.

Which of the following refers to the behavior that consumers engage in as they seek information that can be used to satisfy needs?

Which of the following is the total collection of all possible solutions to a consumer problem?

The decision-making process begins with information search.

All of the following are sets of alternatives or brands in the consumer decision-making process EXCEPT _____.

Using which type of decision-making approach do consumers generally not seek information at all when a problem is recognized?

External search includes gathering information from sources such as friends, family, salespeople, advertising, independent research reports, or the Internet.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters