Question 1

A consumer's experience is really the only factor that influences his or her information search effort.

Accepted Answer

A) True 
 B)False

Question 2

The rational decision-making perspective fits very well with the concept of utilitarian value.

Accepted Answer

A) True 
 B)False

Question 3

Physical risk is the risk associated with how other consumers will view the purchase.

Accepted Answer

A) True 
 B)False

Question 4

Which set of alternatives is the largest?

Accepted Answer

A)  awareness set 
B)  consideration set 
C)  universal set 
D)  total set 
E)  inert set 
A)  awareness set 
B)  consideration set 
C)  universal set 
D)  total set 
E)  inert set

Question 5

On her weekly grocery shopping trips, Anna buys Tropicana orange juice for her family. She doesn't seek information at all when she realizes they need juice, and her choice is based on habit. Which type of decision making is Anna using for this product?

Accepted Answer

A)  extended decision making 
B)  limited decision making 
C)  habitual decision making 
D)  automatic decision making 
E)  family decision making 
A)  extended decision making 
B)  limited decision making 
C)  habitual decision making 
D)  automatic decision making 
E)  family decision making

Question 6

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

Accepted Answer

A) True 
 B)False

Question 7

_____ refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.

Accepted Answer

A)  Perceived involvement 
B)  Cognitive dissonance 
C)  Buyer's regret 
D)  Perceived outcomes 
E)  Perceived risk 
A)  Perceived involvement 
B)  Cognitive dissonance 
C)  Buyer's regret 
D)  Perceived outcomes 
E)  Perceived risk

A consumer's experience is really the only factor that influences his or her information search effort.

The rational decision-making perspective fits very well with the concept of utilitarian value.

Physical risk is the risk associated with how other consumers will view the purchase.

Which set of alternatives is the largest?

On her weekly grocery shopping trips, Anna buys Tropicana orange juice for her family. She doesn't seek information at all when she realizes they need juice, and her choice is based on habit. Which type of decision making is Anna using for this product?

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

_____ refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

A consumer's experience is really the only factor that influences his or her information search effort.

The rational decision-making perspective fits very well with the concept of utilitarian value.

Physical risk is the risk associated with how other consumers will view the purchase.

Which set of alternatives is the largest?

On her weekly grocery shopping trips, Anna buys Tropicana orange juice for her family. She doesn't seek information at all when she realizes they need juice, and her choice is based on habit. Which type of decision making is Anna using for this product?

Consumer search behavior refers to the behaviors that consumers engage in as they seek information that can be used to satisfy needs.

_____ refers to the perception of the negative consequences that are likely to result from a course of action and the uncertainty of which course of action is best to take.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters