Question 1

Bill wants to be elected mayor of his town. This perceived state for which he strives is called his _____.

Accepted Answer

A)  actual state 
B)  desired state 
C)  extended state 
D)  action state 
E)  personal state 
A)  actual state 
B)  desired state 
C)  extended state 
D)  action state 
E)  personal state

Question 2

Barry bought a used car for his daughter and wanted to put a satellite radio in it for her. He's purchased three satellite radios for his other cars, so he's had some experience with this purchase decision. He remembers having a good experience at a local car audio shop in his town and thinks about going back there. Barry's retrieval of his knowledge about this product and his experiences at the local shop represent his _____.

Accepted Answer

A)  primary search 
B)  inward search 
C)  consideration search 
D)  ongoing search 
E)  internal search 
A)  primary search 
B)  inward search 
C)  consideration search 
D)  ongoing search 
E)  internal search

Question 3

A product's price is a piece of information.

Accepted Answer

A) True 
 B)False

Question 4

Brand loyalty is present when a consumer simply buys a product repeatedly without any real attachment.

Accepted Answer

A) True 
 B)False

Question 5

Consumer decision making always focus on the purchase of a product or service.

Accepted Answer

A) True 
 B)False

Question 6

Brad is deciding which MP3 player to purchase. He is gathering information from friends, family, advertisements, salespeople, and the Internet. Which type of search does this represent?

Accepted Answer

A)  primary search 
B)  secondary search 
C)  extended search 
D)  involved search 
E)  external search 
A)  primary search 
B)  secondary search 
C)  extended search 
D)  involved search 
E)  external search

Question 7

A consumer's perceived state for which he or she strives is referred to has the _____.

Accepted Answer

A)  actual state 
B)  extended state 
C)  ideal state 
D)  desired state 
E)  aspirational state 
A)  actual state 
B)  extended state 
C)  ideal state 
D)  desired state 
E)  aspirational state

Question 8

Which of the following is used by retailers to measure the incremental sales that occur when a product is on display?

Accepted Answer

A)  POP index 
B)  incremental sales index 
C)  brand-consumption index 
D)  brand-equity index 
E)  brand-lift index 
A)  POP index 
B)  incremental sales index 
C)  brand-consumption index 
D)  brand-equity index 
E)  brand-lift index

Question 9

Cognitive dissonance refers to the negative emotions that come from failed search processes.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Accepted Answer

A)  brand equity 
B)  brand inertia 
C)  brand longevity 
D)  brand preference 
E)  brand loyalty 
A)  brand equity 
B)  brand inertia 
C)  brand longevity 
D)  brand preference 
E)  brand loyalty

Question 11

Holly is a consumer researcher who assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. Which decision making perspective is Holly advocating?

Accepted Answer

A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  extended decision making perspective 
E)  social decision making perspective 
A)  rational decision making perspective 
B)  experiential decision making perspective 
C)  behavioral influence decision making perspective 
D)  extended decision making perspective 
E)  social decision making perspective

Question 12

A consumer's actual state must change for need recognition to occur.

Accepted Answer

A) True 
 B)False

Question 13

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives will Ford belong for John?

Accepted Answer

A)  inert set 
B)  rejection set 
C)  noncompliance set 
D)  lost set 
E)  inept set 
A)  inert set 
B)  rejection set 
C)  noncompliance set 
D)  lost set 
E)  inept set

Question 14

Consumers concerned about how other consumers will view their purchases are concerned with which type of risk?

Accepted Answer

A)  financial risk 
B)  performance risk 
C)  social risk 
D)  physical risk 
E)  time risk 
A)  financial risk 
B)  performance risk 
C)  social risk 
D)  physical risk 
E)  time risk

Question 15

When consumers engage in extended decision making, they tend to search diligently for information that will help them reach a satisfactory decision.

Accepted Answer

A) True 
 B)False

Question 16

The total collection of all possible solutions to a recognized need is referred to as the universal set.

Accepted Answer

A) True 
 B)False

Question 17

Alec recognizes he needs to buy an interview suit because he's about to graduate from college. Since this is an important decision to him, what type of behavior is Alec likely to perform next?

Accepted Answer

A)  search behavior 
B)  evaluation of alternatives 
C)  purchase 
D)  comparisons 
E)  cognitive evaluation 
A)  search behavior 
B)  evaluation of alternatives 
C)  purchase 
D)  comparisons 
E)  cognitive evaluation

Question 18

Consumers using which type of decision making approach tend to search diligently for information that will help them reach a satisfactory decision?

Accepted Answer

A)  rational decision making 
B)  limited decision making 
C)  extended decision making 
D)  habitual decision making 
E)  thorough decision making 
A)  rational decision making 
B)  limited decision making 
C)  extended decision making 
D)  habitual decision making 
E)  thorough decision making

Question 19

Joanna is overwhelmed with the amount of information available when trying to decide on a laptop computer purchase. She is exhausted from trying to understand all the technical jargon, so she decides that she will use price as an indicator of quality to arrive at a satisfactory, rather than optimal, decision. What practice does this illustrate?

Accepted Answer

A)  minimizing 
B)  brand inertia 
C)  brand loyalty 
D)  suboptimization 
E)  satisficing 
A)  minimizing 
B)  brand inertia 
C)  brand loyalty 
D)  suboptimization 
E)  satisficing

Question 20

A consumer recognizes a need when a he or she perceives a difference between the _____.

Accepted Answer

A)  benefits and costs 
B)  actual state and desired state 
C)  actual self-concept and social self-concept 
D)  perceived risk and actual risk 
E)  value and costs 
A)  benefits and costs 
B)  actual state and desired state 
C)  actual self-concept and social self-concept 
D)  perceived risk and actual risk 
E)  value and costs

Bill wants to be elected mayor of his town. This perceived state for which he strives is called his _____.

A product's price is a piece of information.

Brand loyalty is present when a consumer simply buys a product repeatedly without any real attachment.

Consumer decision making always focus on the purchase of a product or service.

Brad is deciding which MP3 player to purchase. He is gathering information from friends, family, advertisements, salespeople, and the Internet. Which type of search does this represent?

A consumer's perceived state for which he or she strives is referred to has the _____.

Which of the following is used by retailers to measure the incremental sales that occur when a product is on display?

Cognitive dissonance refers to the negative emotions that come from failed search processes.

Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Holly is a consumer researcher who assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. Which decision making perspective is Holly advocating?

A consumer's actual state must change for need recognition to occur.

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives will Ford belong for John?

Consumers concerned about how other consumers will view their purchases are concerned with which type of risk?

When consumers engage in extended decision making, they tend to search diligently for information that will help them reach a satisfactory decision.

The total collection of all possible solutions to a recognized need is referred to as the universal set.

Alec recognizes he needs to buy an interview suit because he's about to graduate from college. Since this is an important decision to him, what type of behavior is Alec likely to perform next?

Consumers using which type of decision making approach tend to search diligently for information that will help them reach a satisfactory decision?

A consumer recognizes a need when a he or she perceives a difference between the _____.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters

Exam 12: Decision Making I: Need Recognition and Search

Bill wants to be elected mayor of his town. This perceived state for which he strives is called his _____.

A product's price is a piece of information.

Brand loyalty is present when a consumer simply buys a product repeatedly without any real attachment.

Consumer decision making always focus on the purchase of a product or service.

Brad is deciding which MP3 player to purchase. He is gathering information from friends, family, advertisements, salespeople, and the Internet. Which type of search does this represent?

A consumer's perceived state for which he or she strives is referred to has the _____.

Which of the following is used by retailers to measure the incremental sales that occur when a product is on display?

Cognitive dissonance refers to the negative emotions that come from failed search processes.

Which of the following is a deeply held commitment to rebuy a product or service regardless of situational influences that could lead to switching behavior?

Holly is a consumer researcher who assumes that consumers often make purchases and reach decisions based on the affect, or feeling, attached to the product or behavior under consideration. Which decision making perspective is Holly advocating?

A consumer's actual state must change for need recognition to occur.

John will never purchase a Ford automobile because of a previous bad experience with that brand. To which set of alternatives will Ford belong for John?

Consumers concerned about how other consumers will view their purchases are concerned with which type of risk?

When consumers engage in extended decision making, they tend to search diligently for information that will help them reach a satisfactory decision.

The total collection of all possible solutions to a recognized need is referred to as the universal set.

Alec recognizes he needs to buy an interview suit because he's about to graduate from college. Since this is an important decision to him, what type of behavior is Alec likely to perform next?

Consumers using which type of decision making approach tend to search diligently for information that will help them reach a satisfactory decision?

A consumer recognizes a need when a he or she perceives a difference between the _____.

What Is CB and Why Should I Care

Value and the Consumer Behavior Value Framework

Consumer Learning Starts Here: Perception

Comprehension, Memory, and Cognitive Learning

Motivation and Emotion: Driving Consumer Behavior

Personality, Lifestyles, and the Self-Concept

Attitudes and Attitude Change

Consumer Culture

Microcultures

Group and Interpersonal Influence

Consumers in Situations

Decision Making Ii: Alternative Evaluation and Choice

Consumption to Satisfaction

Consumer Relationships

Consumer and Marketing Misbehavior

Filters