Exam 7: Sampling Approaches and Considerations

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______ sampling is appropriate when there are subgroups in the population that are naturally formed and relatively homogeneous. Any one of these groups can be viewed as a population or sub-population in its own right.

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Compare and contrast probability and non-probability sampling and list the methods used in each type.

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A snowball sample is also called a(n) _____ sample.

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The ____ sampling approach to drawing a sample from the target population requires the researcher to partition the target population into relatively homogeneous subgroups that are distinct and non-overlapping.

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The Yellow Pages listing of veterinarians, the telephone directory listing of individuals, a company's internal database listing its employees and/or customers, electronic directories available on the Internet, or a university's registration list are all examples of a _____.

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Stratified sampling requires a researcher to partition the sampling frame into subgroups that are mixed and overlapping.

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A researcher is examining the effect election outcomes have on company stock prices. Companies represent the _____.

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The group of knowledgeable people about a particular topic is referred to as _____.

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Explain the stratified sampling approach and the difference between proportionally and disproportionately stratified sampling. Give an example of when each would be used.

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Which of the following is a type of non-probability sampling method?

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Another term for population is _____.

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____ sampling is a process that involves randomly selecting an initial starting point on a list, and thereafter every nth element in the sampling frame is selected.

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What are the two broad categories into which traditional sampling methods can be divided?

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What does the researcher need to know to apply a statistical formula for the calculation of the appropriate sample size?

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Stratified samples are selected in the two following ways: _____.

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What considerations need to be taken into account when determining the appropriate efficient sample size, and how does a researcher determine the appropriate sample size?

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Which type of sampling involves a sequence of stages?

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A sampling unit is the complete group of objects or elements relevant to the research project.

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A sample is considered to be _____of the population from which it is drawn if it mirrors characteristics of the population thereby minimizing the errors associated with sampling.

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A researcher studying the effect of brands appearing in movies on consumers' attitudes has determined that there should be twice as many sampling elements in the 18-25 age group as there are in the other age groups because this group is the most frequent moviegoers. Which type of sampling method is this researcher using?

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