Exam 5: The Nature and Sources of Secondary Business Data

Which of the following is difficult to establish with any degree of certainty when evaluating secondary data with respect to evaluating data collection methods and often requires judgment?

A useful way to categorize secondary data is by _____.

Which of the following can be an external provider of secondary data?

Secondary data may come from governmental entities and/or international agencies.

Lee is using data from the U.S. Bureau of Labor to determine the trend in U.S. incomes over the past 75 years. This data was collected for some other purpose, but Harold finds it useful in his research. Lee is using what type of data in his research?

Which of the following is important when evaluating the data collection methods of a secondary data source?

What are the advantages of using secondary data for the researcher?

All of the following are advantages of secondary data EXCEPT _____.

Data used for research that is not gathered directly and purposefully for the project under consideration is termed _____.

If a company is interested in examining economic and social factors impacting sales across its business units located in different regions of the country, which type of secondary data will be most useful?

The AIDA concept stages are Awareness, Information, Desire and Action.

Gordon is conducting research on strategic marketing and needs data on the value of brands, such as Coca-Cola, Google, and Apple. There are multiple sources of brand valuation data, such as BrandZ and Interbrand. Which type of analysis will Gordon be conducting when he evaluates the accuracy of brand valuation data by looking at it from multiple sources?

Discuss ethical issues related to the use of secondary data and the moral obligations of the researcher.

Arbritron is a company that provides radio audience data, which is often used to determine the price of advertising time. This is an example of a(n) _____ source of secondary data.

Gross domestic product (GDP) data has been collected and reported by the government for many years, and researchers can use this data to compare company performance over time with the country's output. The fact that GDP data has been collected over a long period of time implies it is an example of which type of secondary data?

Which type of secondary data is best used to compare findings across different markets?

Specially commissioned research which does not include a fully specified research design may provide compromised results for researchers when looking at secondary data.

All companies gather sales data for many reasons, the primary one being able to determine the company's earnings and thus taxes owed to the government. However, sales data are useful for many research purposes. Sales data are an example of which type of source of secondary data?

Which of the following involves evaluating the accuracy of secondary data by looking at the same data from multiple sources or by evaluating trends to see if there is any questionable data at a particular time?

Measurement validity is easy to establish with certainty when considering secondary data.