Question 1

When secondary data is obtained outside the company, it is considered a(n) _____ source.

Accepted Answer

A)  inferior 
B)  sufficient 
C)  preferred 
D)  internal 
E)  external 
A)  inferior 
B)  sufficient 
C)  preferred 
D)  internal 
E)  external

Question 2

Secondary data cannot answer research questions adequately.

Accepted Answer

A) True 
 B)False

Question 3

Which type of secondary data is repeatedly collected as part of longitudinal studies?

Accepted Answer

A)  repetitive 
B)  single source 
C)  ad hoc 
D)  cross-sectional 
E)  time series 
A)  repetitive 
B)  single source 
C)  ad hoc 
D)  cross-sectional 
E)  time series

Question 4

Secondary data is more costly than primary data.

Accepted Answer

A) True 
 B)False

Question 5

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.

Accepted Answer

A)  objective 
B)  reputation of data provider 
C)  report structure 
D)  examined relationships 
E)  definition of constructs 
A)  objective 
B)  reputation of data provider 
C)  report structure 
D)  examined relationships 
E)  definition of constructs

Question 6

Define secondary data and compare and contrast internal and external sources. Provide an example of each.

Accepted Answer

The answer of Define secondary data and compare and contrast...

Question 7

Compare and contrast time series and cross-sectional secondary data and discuss an example research design where each would be appropriate.

Accepted Answer

The answer of Compare and contrast time series and cross-sectional...

Question 8

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?

Accepted Answer

A)  trend analysis 
B)  temporal analysis 
C)  cross-sectional analysis 
D)  longitudinal analysis 
E)  comparative analysis 
A)  trend analysis 
B)  temporal analysis 
C)  cross-sectional analysis 
D)  longitudinal analysis 
E)  comparative analysis

Question 9

Secondary data that comes from within the company is referred to a(n) _____ source.

Accepted Answer

A)  internal 
B)  external 
C)  primary 
D)  secondary 
E)  preferred 
A)  internal 
B)  external 
C)  primary 
D)  secondary 
E)  preferred

Question 10

Which of the following pertains to comparing findings across time to identify trends or seasonal patterns?

Accepted Answer

A)  longitudinal analysis 
B)  cross-sectional analysis 
C)  comparative analysis 
D)  temporal analysis 
E)  trend analysis 
A)  longitudinal analysis 
B)  cross-sectional analysis 
C)  comparative analysis 
D)  temporal analysis 
E)  trend analysis

Question 11

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?

Accepted Answer

A)  trend analysis 
B)  cross-sectional analysis 
C)  longitudinal analysis 
D)  comparative analysis 
E)  simultaneous analysis 
A)  trend analysis 
B)  cross-sectional analysis 
C)  longitudinal analysis 
D)  comparative analysis 
E)  simultaneous analysis

When secondary data is obtained outside the company, it is considered a(n) _____ source.

Secondary data cannot answer research questions adequately.

Which type of secondary data is repeatedly collected as part of longitudinal studies?

Secondary data is more costly than primary data.

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.

Define secondary data and compare and contrast internal and external sources. Provide an example of each.

Compare and contrast time series and cross-sectional secondary data and discuss an example research design where each would be appropriate.

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?

Secondary data that comes from within the company is referred to a(n) _____ source.

Which of the following pertains to comparing findings across time to identify trends or seasonal patterns?

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters

Exam 5: The Nature and Sources of Secondary Business Data

When secondary data is obtained outside the company, it is considered a(n) _____ source.

Secondary data cannot answer research questions adequately.

Which type of secondary data is repeatedly collected as part of longitudinal studies?

Secondary data is more costly than primary data.

All of the following are elements of the research design that should be examined when evaluating secondary data EXCEPT _____.

Define secondary data and compare and contrast internal and external sources. Provide an example of each.

Compare and contrast time series and cross-sectional secondary data and discuss an example research design where each would be appropriate.

If a researcher is interested in examining the employee turnover rate over time to determine if there are any trends or patterns that can be identified, which type of analysis is appropriate?

Secondary data that comes from within the company is referred to a(n) _____ source.

Which of the following pertains to comparing findings across time to identify trends or seasonal patterns?

Which type of analysis is used when a researcher wants to compare findings across various clusters or market segments at a particular time to identify points of difference or similarity in performance or response patterns?

Business Research for the Twenty-First Century

Overview of the Research Process

Ethics in Business Research

Defining the Research Problem and Reviewing the Literature

Conceptualization and Research Design

Sampling Approaches and Considerations

Methods of Collecting Primary Data

Measurement and Scaling

Questionnaire Design

Basic Data Analysis for Qualitative Research

Basic Data Analysis for Quantitative Research

Testing Hypotheses in Quantitative Research

Examining Relationships Using Correlation and Regression

Other Multivariate Techiques

Reporting and Presenting Research

Filters