Exam 4: Consumer Behavior

Doyle just had a flat tire on his truck. The next step in the motivation process is

Between the time that a person forms purchase intentions and makes the actual purchase, a number of factors can intervene to alter the actual purchase.

The anxiety feeling of uncertainty about whether or not a consumer made the right purchase decision is called

In purchasing a new stereo system, Adam would be affected by all of the following psychological influences except

"Campbell Soup is both delicious and nutritious," is an example of

Stewart wants to make sure the guests he has invited over will be impressed so he knows he needs to purchase some expensive wine to serve. This is an example of a problem recognition that is triggered internally.

Roles are the esteem that society bestows upon a particular person.

____________________ is the esteem that society bestows upon a particular role.

In the consumer decision-making process, problem recognition can be triggered externally when a consumer notices an advertisement for food and realizes he or she is hungry.

Adapting to and fully integrating into a new culture is called ____________________.

The fourth stage in the consumer decision-making process is

Examples of cultures are Generation X, Generation Y, baby boomers, as well as gay and lesbian consumers.

All of the following are terminal values except

For which of the following consumer purchase decisions would the alternative evaluation stage be the most important?

In terms of social classes in the United States, the _____ is composed of the wealthiest 1 percent of the population and is referred to as the old money.

For most high involvement product purchases, consumers will utilize

Michael does not want to purchase a black suit because he feels it would associate him with the firm's top management, which he considers out of touch with what is going on in the company. This is an example of a(n) _____ group.

Motivation moves consumers from a need to action or behavior. The correct sequence of this process is

The VALS 2 psychographics group that is successful, sophisticated, and receptive to new technologies and their purchases reflect cultivated tastes for upscale products is known as ____________________.

____________________ are associations between a good or service and attributes of that good or service.