Exam 4: Consumer Behavior

The VALS 2 psychographics group that is conservative, conventional consumers that focus on tradition, family, religion, and community preferring established brands and favoring American products is the ____________________.

Match each definition with the appropriate term : -They are successful, sophisticated, and receptive to new technologies. Their purchases reflect cultivated tastes for upscale products.

In some purchase situations, consumers skip the alternative evaluation stage of the consumer decision-making process.

Stimuli in the environment, such as products or advertisements, that create individual responses is the definition of

Ray watched an ad on television about the gas mileage of a particular brand of automobile. He really liked the appearance of the car and started talking with his friends about the car's appearance. He could not recall anything about the gas mileage of the vehicle, because he did not believe it was true anyway. This is an example of

For habitual purchases, consumers will often skip the _____ stage of the consumer decision-making process.

According to Maslow's Hierarchy of Needs Model, the fifth or highest level of human needs is

In terms of social classes in the United States, the _____ makes up 30 percent of the population and earned their money through skilled and creative jobs founded on technical training, and sometimes a college degree.

Bradley has decided to go to Florida for spring break. The place he went last year was okay, but he also remembers a new place one of his friends told him about a few weeks ago. At this point, Bradley is in the _____ stage of the consumer decision-making process.

According to Maslow's Hierarchy of Needs Model, the second level of human needs is

Heather is a conservative, conventional consumer who focuses on tradition, family, religion, and community. She prefers established brands and favors American products. According to the VALS2 psychographic classification, Heather would be a(n)

A need becomes a _____ when it is directed to a particular product.

Paul continues to purchase Kraftsman tools, the same brand his father always purchased. This illustrates the impact of _____ on consumer behavior.

According to the VALS2 psychographic classification, experiencers are young, enthusiastic,and impulsive consumers who seek variety and excitement, and spend substantially on fashion, entertainment, and socializing.

What is selective distortion?

VALS2, produced by SRI Consulting Business Intelligence, categorizes consumers using

Ambitious, capable, cheerful, courageous, logical, and loving are examples of _________________________.

Social classes are defined using all of the following criteria except

In the consumer decision-making process, the purchase stage consists of two aspects: the brand evaluation and the actual purchase.

Assimilation refers to