Exam 4: Consumer Behavior

_____ is the change in individual thought processes or behavior attributed to one's experience.

Acculturation of an immigrant into a new country means there is a complete assimilation of the new culture and a divesting of the old culture.

In a(n) _____ situation, consumers will spend substantial amounts of time searching for information about different brands and alternatives.

If a good or service matches a consumer's expectations, the consumer is likely to be

In the information search stage of the consumer decision-making process, consumers will first conduct an internal search for relevant information.

Selective distortion is

Ryan has decided to go to Florida for spring break. The place he went last year was acceptable, but he decided to search on the Internet for other places he might go. At this point, Ryan is in the _____ stage of the consumer decision-making process.

Match each definition with the appropriate term : -They are conservative, conventional consumers that focus on tradition, family, religion, and community. They prefer established brands, favoring American products.

Religious beliefs are important determinants of consumer behavior since they influence purchase motivation, consumption preferences, purchase patterns, personal customs, and business practices.

Match each definition with the appropriate term : -They are concerned with safety and security, focus on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products.

In evaluating product alternatives, consumers compare the different brands and retailers in order to make sure that the good or service they purchase best meets their needs.

Selective distortion is when consumers remember only information about a good or service that supports their personal knowledge or beliefs.

When retailers target impulsive consumers, they are using _____ as a positioning appeal.

The last stage in the consumer decision-making process is

Match each definition with the appropriate term : -They are goal-oriented, conservative consumers committed to career and family. They favor established, prestige products that demonstrate success to peers.

Ray was not paying any attention to the ads on television until an advertisement with a girl in a bikini came on. This is an example of

As soon as Erin was promoted to Vice-President, she purchased a new Chrysler convertible to show her success in her career. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

______________________________ occurs when consumers engage in habitual purchase decisions involving products they purchase frequently.

A comfortable life, an exciting life, a world of peace, and inner harmony are examples of _________________________.

An important task for marketers is to reduce the level of cognitive dissonance consumers may experience with a purchase. This can be done through