Exam 4: Consumer Behavior

If a good or service does not meet a consumer's expectations, the consumer is likely to be

Learning achieved by strengthening the relationship between the cue and the response is the definition of

The VALS 2 psychographics group that is concerned with safety and security, focusing on meeting needs rather than fulfilling desires, are brand loyal, and purchase discounted products is the ____________________.

_____ is the process of consumers adapting the information they observe to fit their own existing knowledge or beliefs.

According to Maslow's Hierarchy of Needs Model, the fourth level of human needs is

The manner in which consumers collect, organize, and interpret information from the world around them to create a meaningful image of reality is called

Psychographics refers to the categorization of consumers according to their attitudes, interests, and opinions.

Subcultures can be based on religion.

While Michelle recognizes that soup is nutritious and has essential vitamins you need, she really dislikes the taste of soup and will not buy any. This is an example of

Consumer acculturation refers to

For products that are not especially visible nor too expensive, consumers typically utilize

Perception is the manner in which we collect, organize, and interpret information from the world around us to create a meaningful image of reality.

Beliefs are relatively enduring and consistent feelings (affective responses) about a good or service.

Religion is an important factor in consumer behavior because religion influences purchase motivation, consumer preferences, purchase patterns, personal customs, and business practices.

Work associates exert probably the most influence on consumers.

The goals reached by means of instrumental values are _________________________.

What is a dissociative reference group?

If a consumer sees a candy bar at the checkout line and decides to purchase it, this is an example of a(n)

Psychographics categorizes consumers according to ___________________________________.

Jennifer is concerned about crime in her area so she has purchased a burglar alarm system and had it installed in her house. According to Maslow's Hierarchy of Needs Model this purchase is motivated by