Question 1

For low-involvement purchases, consumers typically use

Accepted Answer

A)  routine problem solving 
B)  extensive problem solving 
C)  limited problem solving 
D)  all of the above 
A)  routine problem solving 
B)  extensive problem solving 
C)  limited problem solving 
D)  all of the above

Question 2

Relatively enduring and consistent feelings, affective responses, about a good or service is the definition of

Accepted Answer

A)  beliefs 
B)  response 
C)  reinforcement 
D)  attitude 
A)  beliefs 
B)  response 
C)  reinforcement 
D)  attitude

Question 3

Status

Accepted Answer

A)  has an impact on what products a person consumes 
B)  is related to an individual's background in terms of how much emphasis is placed on status 
C)  is related to the values placed on symbols of status 
D)  all of the above are true with regard to status 
A)  has an impact on what products a person consumes 
B)  is related to an individual's background in terms of how much emphasis is placed on status 
C)  is related to the values placed on symbols of status 
D)  all of the above are true with regard to status

Question 4

Learning a new culture

Accepted Answer

A)  is known as acculturation 
B)  is known as assimilation 
C)  results in one of the terminal values 
D)  results in an instrumental value 
A)  is known as acculturation 
B)  is known as assimilation 
C)  results in one of the terminal values 
D)  results in an instrumental value

Question 5

Repeated reinforcements between a cue and the response will create a habit-a goal that marketers strive for when it comes to their products.

Accepted Answer

A) True 
 B)False

Question 6

Religion is linked to cultural values and as a result it influences consumer behavior. All of the following statements are true except the fact that

Accepted Answer

A)  The Protestant religion stresses hard work and frugality 
B)  Judaism stresses education 
C)  Islam dictates social etiquette between genders and prohibits consumption of animal products 
D)  The Hindu religion encourages family orientation and discourages the consumption of animal products 
A)  The Protestant religion stresses hard work and frugality 
B)  Judaism stresses education 
C)  Islam dictates social etiquette between genders and prohibits consumption of animal products 
D)  The Hindu religion encourages family orientation and discourages the consumption of animal products

Question 7

Michelle dislikes the taste of Mexican pizza. This is an example of

Accepted Answer

A)  an attitude 
B)  a belief 
C)  a response 
D)  a stimuli 
A)  an attitude 
B)  a belief 
C)  a response 
D)  a stimuli

Question 8

The means by which terminal values are achieved are _________________________.

Accepted Answer

The answer of The means by which terminal values are...

Question 9

____________________ is the process of learning a new culture.

Accepted Answer

The answer of ____________________ is the process of learning a...

Question 10

According to this textbook, consumer behavior is affected by both social and economic factors.

Accepted Answer

A) True 
 B)False

Question 11

_____ make up 14 percent of the population and are the largest and fastest growing subculture in the United States.

Accepted Answer

A)  African-Americans 
B)  Hispanics 
C)  Asian-Americans 
D)  Europeans 
A)  African-Americans 
B)  Hispanics 
C)  Asian-Americans 
D)  Europeans

Question 12

Adapting to and fully integrating into a new culture

Accepted Answer

A)  is known as acculturation 
B)  is known as assimilation 
C)  results in one of the terminal values 
D)  results in an instrumental value 
A)  is known as acculturation 
B)  is known as assimilation 
C)  results in one of the terminal values 
D)  results in an instrumental value

Question 13

Brooke is a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers. According to the VALS2 psychographic classification, Brooke would be a(n)

Accepted Answer

A)  innovator 
B)  thinker 
C)  experiencer 
D)  achiever 
A)  innovator 
B)  thinker 
C)  experiencer 
D)  achiever

Question 14

Western societies place more value on success and achievement while Eastern cultures place greater value on competitiveness and are concerned with social welfare.

Accepted Answer

A) True 
 B)False

Question 15

Selective exposure involves

Accepted Answer

A)  remembering only information about a good or service that supports personal knowledge or beliefs 
B)  the process whereby consumers collect, organize, and interpret information from the around them to create a meaningful image of reality 
C)  the process of adapting information to fit consumers' own existing knowledge 
D)  stimuli that consumers choose to pay attention to 
A)  remembering only information about a good or service that supports personal knowledge or beliefs 
B)  the process whereby consumers collect, organize, and interpret information from the around them to create a meaningful image of reality 
C)  the process of adapting information to fit consumers' own existing knowledge 
D)  stimuli that consumers choose to pay attention to

Question 16

The manner in which we collect, organize, and interpret information from the world around us to create a meaningful image of reality is called ____________________.

Accepted Answer

The answer of The manner in which we collect, organize,...

Question 17

According to Maslow's Hierarchy of Needs Model, products can satisfy only one order of needs at the same time. For example, a product that satisfies the need for safety could not satisfy one of the other levels of needs.

Accepted Answer

A) True 
 B)False

Question 18

Subcultures are components of a broader culture and consist of groups of individuals with a shared value system based on ethnicity or some other common background.

Accepted Answer

A) True 
 B)False

Question 19

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end state are known as

Accepted Answer

A)  assimilation 
B)  values 
C)  subculture 
D)  acculturation 
A)  assimilation 
B)  values 
C)  subculture 
D)  acculturation

Question 20

Members within each social class tend to share similar values, attitudes, interests, and opinions.

Accepted Answer

A) True 
 B)False

For low-involvement purchases, consumers typically use

Relatively enduring and consistent feelings, affective responses, about a good or service is the definition of

Status

Learning a new culture

Repeated reinforcements between a cue and the response will create a habit-a goal that marketers strive for when it comes to their products.

Religion is linked to cultural values and as a result it influences consumer behavior. All of the following statements are true except the fact that

Michelle dislikes the taste of Mexican pizza. This is an example of

The means by which terminal values are achieved are _________________________.

____________________ is the process of learning a new culture.

According to this textbook, consumer behavior is affected by both social and economic factors.

_____ make up 14 percent of the population and are the largest and fastest growing subculture in the United States.

Adapting to and fully integrating into a new culture

Brooke is a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers. According to the VALS2 psychographic classification, Brooke would be a(n)

Western societies place more value on success and achievement while Eastern cultures place greater value on competitiveness and are concerned with social welfare.

Selective exposure involves

The manner in which we collect, organize, and interpret information from the world around us to create a meaningful image of reality is called ____________________.

According to Maslow's Hierarchy of Needs Model, products can satisfy only one order of needs at the same time. For example, a product that satisfies the need for safety could not satisfy one of the other levels of needs.

Subcultures are components of a broader culture and consist of groups of individuals with a shared value system based on ethnicity or some other common background.

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end state are known as

Members within each social class tend to share similar values, attitudes, interests, and opinions.

Scope and Concepts of Marketing

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters

Exam 4: Consumer Behavior

For low-involvement purchases, consumers typically use

Relatively enduring and consistent feelings, affective responses, about a good or service is the definition of

Status

Learning a new culture

Repeated reinforcements between a cue and the response will create a habit-a goal that marketers strive for when it comes to their products.

Religion is linked to cultural values and as a result it influences consumer behavior. All of the following statements are true except the fact that

Michelle dislikes the taste of Mexican pizza. This is an example of

The means by which terminal values are achieved are _________________________.

____________________ is the process of learning a new culture.

According to this textbook, consumer behavior is affected by both social and economic factors.

_____ make up 14 percent of the population and are the largest and fastest growing subculture in the United States.

Adapting to and fully integrating into a new culture

Brooke is a goal-oriented, conservative, practical consumer committed to her career and family. She favors established, prestigious products that demonstrate success to her peers. According to the VALS2 psychographic classification, Brooke would be a(n)

Western societies place more value on success and achievement while Eastern cultures place greater value on competitiveness and are concerned with social welfare.

Selective exposure involves

The manner in which we collect, organize, and interpret information from the world around us to create a meaningful image of reality is called ____________________.

According to Maslow's Hierarchy of Needs Model, products can satisfy only one order of needs at the same time. For example, a product that satisfies the need for safety could not satisfy one of the other levels of needs.

Subcultures are components of a broader culture and consist of groups of individuals with a shared value system based on ethnicity or some other common background.

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end state are known as

Members within each social class tend to share similar values, attitudes, interests, and opinions.

Scope and Concepts of Marketing

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

Filters