A) remembering only information about a good or service that supports personal knowledge or beliefs B) the process whereby consumers collect, organize, and interpret information from around them to create a meaningful image of reality C) the process of adapting information to fit consumers' own existing knowledge D) stimuli that consumers choose to pay attention to A) remembering only information about a good or service that supports personal knowledge or beliefs B) the process whereby consumers collect, organize, and interpret information from around them to create a meaningful image of reality C) the process of adapting information to fit consumers' own existing knowledge D) stimuli that consumers choose to pay attention to

A) adapting to and fully integrating into a new culture B) learning a new culture C) the relationship of an individual to his or her society D) the attainment of a terminal value A) adapting to and fully integrating into a new culture B) learning a new culture C) the relationship of an individual to his or her society D) the attainment of a terminal value

Exam 4: Consumer Behavior

Monika has purchased a dress that is similar to her sorority sisters' because of her desire to fit in with the group. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

(Multiple Choice)

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Question 21

The esteem which society bestows on a particular role is called

(Multiple Choice)

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Question 22

Define "personality" in terms of consumer behavior?

(Essay)

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Question 23

Which subculture tends to be Catholic, with traditional and conservative values, and male dominant?

(Multiple Choice)

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Question 24

Psychological influences on consumer behavior include all of the following except

(Multiple Choice)

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Question 25

Which subculture is the least brand loyal?

(Multiple Choice)

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Question 26

Consumers see hundreds of marketing messages a day, but most consumers only pay attention to a few messages. This process is called

(Multiple Choice)

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Question 27

Change in individual thought processes or behavior attributed to experience is the definition of ____________________.

(Short Answer)

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Question 28

Perception is

(Multiple Choice)

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Question 29

In terms of social classes in the United States, the _____ makes up 20 percent of the population and make their money through unskilled work, or through underground jobs and illegal activities.

(Multiple Choice)

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Question 30

Reference groups are defined as groups that serve as a point of reference for individuals in the process of shaping their attitude and behavior.

(True/False)

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Question 31

Define attitude in terms of goods and services.

(Essay)

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Question 32

The VALS 2 psychographics group that consists of trendy, fun-loving consumers who are concerned about others' opinion and approval and demonstrate to peers their ability to buy is the ____________________.

(Short Answer)

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Question 33

_____, a VALS2 group, are conservative, conventional consumers that focus on tradition, family, religion, and community.

(Multiple Choice)

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Question 34

Acculturation is

(Multiple Choice)

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Question 35

Shane has narrowed his choice of motorcycles down to two brands. His next step is to visit both dealerships and compare the two brands. At this point, Shane is in the _____ stage of the consumer decision-making process.

(Multiple Choice)

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(34)

Question 36

Morals are enduring beliefs about a specific mode of conduct or desirable end-state that guides the selection of behavior and therefore guides an individual's actions, attitudes, and judgments.

(True/False)

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(33)

Question 37

Identify the social influences that impact on consumer behavior and briefly discuss how each impacts a consumer's behavior.

(Essay)

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Question 38

_____ are groups that an individual belongs to.

(Multiple Choice)

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Question 39

Social influences on consumer behavior include all of the following except

(Multiple Choice)

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Question 40

Showing 21 - 40 of 227

Monika has purchased a dress that is similar to her sorority sisters' because of her desire to fit in with the group. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

The esteem which society bestows on a particular role is called

Define "personality" in terms of consumer behavior?

Which subculture tends to be Catholic, with traditional and conservative values, and male dominant?

Psychological influences on consumer behavior include all of the following except

Which subculture is the least brand loyal?

Consumers see hundreds of marketing messages a day, but most consumers only pay attention to a few messages. This process is called

Change in individual thought processes or behavior attributed to experience is the definition of ____________________.

Perception is

In terms of social classes in the United States, the _____ makes up 20 percent of the population and make their money through unskilled work, or through underground jobs and illegal activities.

Reference groups are defined as groups that serve as a point of reference for individuals in the process of shaping their attitude and behavior.

Define attitude in terms of goods and services.

The VALS 2 psychographics group that consists of trendy, fun-loving consumers who are concerned about others' opinion and approval and demonstrate to peers their ability to buy is the ____________________.

_____, a VALS2 group, are conservative, conventional consumers that focus on tradition, family, religion, and community.

Acculturation is

Shane has narrowed his choice of motorcycles down to two brands. His next step is to visit both dealerships and compare the two brands. At this point, Shane is in the _____ stage of the consumer decision-making process.

Morals are enduring beliefs about a specific mode of conduct or desirable end-state that guides the selection of behavior and therefore guides an individual's actions, attitudes, and judgments.

Identify the social influences that impact on consumer behavior and briefly discuss how each impacts a consumer's behavior.

_____ are groups that an individual belongs to.

Social influences on consumer behavior include all of the following except

Scope and Concepts of Marketing

The Environment of Marketing in the Twenty-First Century

Marketing Ethics, Regulations, and Social Responsibility

Business-To-Business Behavior

Marketing Segmentation

Marketing Research

Product Strategies

Services Marketing

Distribution Strategies

Retailing Strategies

Pricing Strategies

Integrated Marketing Communications

Advertising, Sponsorships, and Public Relations

Consumer and Trade Promotions

Personal Selling, Databases, and Direct Marketing

International Marketing

Internet Marketing

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