Exam 4: Consumer Behavior

The VALS 2 psychographics group that is educated, conservative, practical and who value knowledge and responsibility as they look for products that are durable, functional, and a good value is called the ____________________.

Most people in the ____________________ social class inherited their money and spend it without display.

Innovators are a VALS2 psychographic group that are characterized as being successful, sophisticated, and receptive to new technologies. Their purchases reflect cultivated tastes for upscale products.

Lifestyles refer to an individual's style of living as expressed through activities, interests, and personality.

The VALS 2 psychographics group that consists of self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions is the ____________________.

Selective retention is the process of consumers adapting information to fit their own existing knowledge.

The ____________________ social class comprises 35 percent of the U.S. population and work at manual jobs that can be acquired with moderate skills and education.