Exam 4: Consumer Behavior

The social class which has a broader social circle beyond their immediate community and family is the

Attitudes are difficult to change, therefore, changing attitudes about brands can be quite challenging depending on how strongly the attitudes are held.

_____ refer(s) to an individual's unique psychological characteristics that lead to specific response tendencies over time.

______________________________ is used for high-involvement purchases and involves going carefully through each of the steps of the consumer decision-making process.

Important elements of culture defined as enduring beliefs about a specific mode of conduct or desirable end-state are ____________________.

A group of individuals with shared value systems based on ethnicity or common background is the definition of

The African-American subculture makes up 12.7% of the total U.S. population and has all of the following characteristics except the fact that they

If a good or service performs better than expected, consumers are likely to be

For consumer purchases that are made frequently, consumers normally utilize

_____ is(are) values related to goals.

_____, a VALS2 group, are trendy, fun loving consumers who are concerned about others' opinions and approval.

What is selective retention?

Match each definition with the appropriate term : -They are educated, conservative, practical consumers who value knowledge and responsibility. They look for durability, functionality, and value.

If a consumer thinks about the various brands of jeans he or she purchased in the past and the experience with each brand, the consumer is engaging in an internal information search.

If a good or service performs better than expected, then consumers are likely to be satisfied.

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition of

The upper social class participate in more activities outside the home, such as theater performances, while the lower class will engage in more physical activities, such as sports.

Match each definition with the appropriate term : -They are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

Ray has not been sleeping well so he has decided to purchase a new mattress. According to Maslow's Hierarchy of Needs Model this purchase is motivated by

When a need is not satisfied, it becomes a(n)