Exam 4: Consumer Behavior

Murray is an educated, conservative, practical consumer who values knowledge and responsibility. He looks for durability, functionality, and value in products. According to the VALS2 psychographic classification, Murray would be a(n)

Consumer decision making that involves going carefully through each of the steps of the consumer-decision making process involves

If a consumers' evaluation of product performance matches or exceeds their expectations, then consumers are

Identify the elements of the consumer behavior model.

Consumer behavior is most influenced by

According to the VALS2 psychographic classification, makers are self-sufficient consumers who have the skill and energy to carry out projects, respect authority, and are unimpressed by material possessions.

In terms of social classes in the United States, the _____ makes up 12 percent of the population and earned their money through successful careers founded on professional and graduate degrees.

Social influences that impact behavior include culture and subculture; social class, role, and status; beliefs and attitudes; and personality and lifestyle.

In terms of social classes in the United States, the _____ makes up 35 percent of the population and work at manual jobs that can be acquired with moderate skills and education.

Consumer decision making that involves less problem solving is used for products that are not especially visible or too expensive. This characterizes

Relatively permanent divisions within society that exist in a status hierarchy, with the members of each division sharing similar values, attitudes, interests, and opinions is the definition for ____________________.

According to the VALS2 psychographic classification, believers are trendy, fun-loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

_____, who account for 4 percent of the U.S. population, are more affluent than Caucasians and other subcultures and value education and quality brands.

What is buyer's regret?

Kim is a young, enthusiastic,and impulsive consumer who seeks variety and excitement, and spends substantially on fashion, entertainment, and socializing. According to the VALS2 psychographic classification, Kim would be a(n)

Lisa is concerned with safety and security; she focuses on meeting needs rather than fulfilling desires, is brand loyal, and purchases discounted products. According to the VALS2 psychographic classification, Lisa would be a(n)

Match each definition with the appropriate term : -They are trendy, fun loving consumers who are concerned about others' opinions and approval. They demonstrate to peers their ability to buy.

According to Maslow's Hierarchy of Needs Model, the third level of human needs is

Personality consists of an individual's unique psychological characteristics leading to specific response tendencies over time.

______________________________ is used for products that are not especially visible nor too expensive and does not require extensive time for each step in the decision-making process.