Exam 4: Consumer Behavior

Consumers tend to purchase different brands when they are adults then they used when they were growing up.

The consumer decision process starts when the consumer realizes that he or she has a particular need triggered by

What are reference groups?

What is the difference between extensive, limited, and routine problem solving in terms of consumer purchase decisions?

In the consumer decision-making process, for products purchased on a regular basis the evaluation of alternatives will occur simultaneously with the search for information.

In most Asian countries, such as Korea, women are not allowed to drive and not permitted to be in public if unaccompanied by a male relative.

The ____________________ social class comprises 30 percent of the U.S. population. They earned their money through skilled and creative jobs founded on technical training and sometimes on a college degree.

"Starbuck's sell good tasting coffee" is a(n) _____, while "I like Starbuck's coffee" is a(n) _____.

____________________ are stimuli in the environment, such as products or advertisements, that create individual responses.

The VALS 2 psychographics group that is young, enthusiastic, and impulsive consumers who seek variety and excitement, spending substantially on fashion, entertainment, and socializing is the ____________________.

_____ reference groups are groups a person desires not to be affiliated with.

Lifestyles refer to an individual's style of living as expressed through all of the following except

Children are important influencers when it comes to purchase decisions regarding such products as family vacations, the family automobile, and a new television set.

_____ is(are) values related to processes whereby one can attain certain goals.

Marla is successful, sophisticated, and receptive to new technologies. Her purchases reflect cultivated tastes for upscale products. According to the VALS2 psychographic classification, Marla would be a(n)

List the five levels of Maslow's hierarchy of needs model beginning with the lowest level.

The ____________________ social class comprises 12 percent of the U.S. population and earn their money through successful careers founded on professional and graduate degrees.

The VALS2 category that is characterized as consisting of educated, conservative, practical consumers who value knowledge and responsibility is called

The gay and lesbian market has a buying power of $450 billion and has a median income of only $25,000 compared to the average household income of $40,800 for all U.S. households.

Krystal is a trendy, fun-loving consumer who is concerned about others' opinions and approval. She demonstrates to peers her ability to buy. According to the VALS2 psychographic classification, Krystal would be a(n)