Question 1

Which of the following is an example of using the modeling system of a DSS?

Accepted Answer

A) To enable brand managers to make better marketing mix decisions 
B) To help bankers make stronger credit decisions 
C) To guide managers when they make new product development decisions 
D) To assess alternative marketing plans for motion pictures before they are released 
E) All of these are valid examples. 
A) To enable brand managers to make better marketing mix decisions 
B) To help bankers make stronger credit decisions 
C) To guide managers when they make new product development decisions 
D) To assess alternative marketing plans for motion pictures before they are released 
E) All of these are valid examples.

Question 2

The CIO serves as liaison between the firm's top management and its information systems department.

Accepted Answer

A) True 
 B)False

Question 3

Data systems most commonly hold information relating to

Accepted Answer

A) existing customers. 
B) prospective customers. 
C) competitors. 
D) suppliers. 
E) All of these may be held in a data system. 
A) existing customers. 
B) prospective customers. 
C) competitors. 
D) suppliers. 
E) All of these may be held in a data system.

Question 4

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

Accepted Answer

A) Information is needed on projected inflation rates over the next five years. 
B) Information is needed on initial consumer response to the introduction of a new product. 
C) Information is needed to evaluate the past performance of one of the company's wholesale distributors. 
D) Information is needed to determine next year's goals for the company sales force. 
E) Information is needed to forecast demographic needs. 
A) Information is needed on projected inflation rates over the next five years. 
B) Information is needed on initial consumer response to the introduction of a new product. 
C) Information is needed to evaluate the past performance of one of the company's wholesale distributors. 
D) Information is needed to determine next year's goals for the company sales force. 
E) Information is needed to forecast demographic needs.

Question 5

The most significant advantages of primary data is the time and money they can save.

Accepted Answer

A) True 
 B)False

Question 6

One of the most important uses of a Decision Support System (DSS)in marketing is

Accepted Answer

A) Accounts Receivable Visualization. 
B) Enterprise Resource Planning (ERP). 
C) Revenue Automation. 
D) Marketing Information Systems (MIS). 
E) Customer Relationship Management (CRM). 
A) Accounts Receivable Visualization. 
B) Enterprise Resource Planning (ERP). 
C) Revenue Automation. 
D) Marketing Information Systems (MIS). 
E) Customer Relationship Management (CRM).

Question 7

A big advantage of the systems approach over the project approach is that current information needed for normal operations is available when managers need it.

Accepted Answer

A) True 
 B)False

Question 8

Knowledge that resides inside employees' heads is often referred to as organizational knowledge.

Accepted Answer

A) True 
 B)False

Question 9

A marketing _________ is one way of visually presenting relevant marketing information to a manager.

Accepted Answer

A) guide 
B) book 
C) control panel 
D) dashboard 
E) display 
A) guide 
B) book 
C) control panel 
D) dashboard 
E) display

Question 10

Many firms have the position of CIO on their organization charts.The primary role of the person filling this position is to

Accepted Answer

A) assist the Vice President of Marketing. 
B) concentrate on the technical aspects of programming within the DSS. 
C) gather relevant data for the DSS database. 
D) serve as the liaison between the marketing department and other departments such as finance,production,and accounting. 
E) run the company's information and computer systems like a business. 
A) assist the Vice President of Marketing. 
B) concentrate on the technical aspects of programming within the DSS. 
C) gather relevant data for the DSS database. 
D) serve as the liaison between the marketing department and other departments such as finance,production,and accounting. 
E) run the company's information and computer systems like a business.

Question 11

The challenge of having a Marketing Information System (MIS)be effective is

Accepted Answer

A) to train managers on its use. 
B) to justify the cost of the system. 
C) to protect the data in the system from hackers. 
D) to get accurate reports from the system. 
E) to identify,in advance,the data that managers will need to ensure it gets into the system. 
A) to train managers on its use. 
B) to justify the cost of the system. 
C) to protect the data in the system from hackers. 
D) to get accurate reports from the system. 
E) to identify,in advance,the data that managers will need to ensure it gets into the system.

Question 12

The systems approach to marketing research is most accurately compared to a

Accepted Answer

A) flashbulb. 
B) candle. 
C) strobe light. 
D) lantern. 
E) flame. 
A) flashbulb. 
B) candle. 
C) strobe light. 
D) lantern. 
E) flame.

Question 13

Secondary data can exist

Accepted Answer

A) inside the organization only. 
B) outside the organization only. 
C) inside or outside the organization. 
D) from government agencies only,such as the Census Bureau. 
E) None of these are correct. 
A) inside the organization only. 
B) outside the organization only. 
C) inside or outside the organization. 
D) from government agencies only,such as the Census Bureau. 
E) None of these are correct.

Question 14

The common problem with secondary data is that it is sometimes difficult (or impossible)to judge their accuracy.

Accepted Answer

A) True 
 B)False

Question 15

The primary purpose of dialog systems is to allow the marketing manager to

Accepted Answer

A) write programs to control the flow of information between various modules in the DSS. 
B) communicate via electronic mail with her sales team. 
C) interact with the DSS to target and manipulate relevant information contained in the DSS database. 
D) collect data from primary sources and add it to the database. 
E) collect data from secondary sources and add it to the database. 
A) write programs to control the flow of information between various modules in the DSS. 
B) communicate via electronic mail with her sales team. 
C) interact with the DSS to target and manipulate relevant information contained in the DSS database. 
D) collect data from primary sources and add it to the database. 
E) collect data from secondary sources and add it to the database.

Question 16

Which of the following components is part of a Decision Support System (DSS)?

Accepted Answer

A) Data System 
B) Model System 
C) Dialog System 
D) All of these are components of a DDS. 
E) Only a and b are part of a DSS. 
A) Data System 
B) Model System 
C) Dialog System 
D) All of these are components of a DDS. 
E) Only a and b are part of a DSS.

Which of the following is an example of using the modeling system of a DSS?

The CIO serves as liaison between the firm's top management and its information systems department.

Data systems most commonly hold information relating to

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

The most significant advantages of primary data is the time and money they can save.

One of the most important uses of a Decision Support System (DSS)in marketing is

A big advantage of the systems approach over the project approach is that current information needed for normal operations is available when managers need it.

Knowledge that resides inside employees' heads is often referred to as organizational knowledge.

A marketing _________ is one way of visually presenting relevant marketing information to a manager.

Many firms have the position of CIO on their organization charts.The primary role of the person filling this position is to

The challenge of having a Marketing Information System (MIS)be effective is

The systems approach to marketing research is most accurately compared to a

Secondary data can exist

The common problem with secondary data is that it is sometimes difficult (or impossible)to judge their accuracy.

The primary purpose of dialog systems is to allow the marketing manager to

Which of the following components is part of a Decision Support System (DSS)?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 5: Decision Support Systems: Introduction

Which of the following is an example of using the modeling system of a DSS?

The CIO serves as liaison between the firm's top management and its information systems department.

Data systems most commonly hold information relating to

A firm might be expected to initiate a specific research project to supplement the DSS in which of the following situations?

The most significant advantages of primary data is the time and money they can save.

One of the most important uses of a Decision Support System (DSS)in marketing is

A big advantage of the systems approach over the project approach is that current information needed for normal operations is available when managers need it.

Knowledge that resides inside employees' heads is often referred to as organizational knowledge.

A marketing _________ is one way of visually presenting relevant marketing information to a manager.

Many firms have the position of CIO on their organization charts.The primary role of the person filling this position is to

The challenge of having a Marketing Information System (MIS)be effective is

The systems approach to marketing research is most accurately compared to a

Secondary data can exist

The common problem with secondary data is that it is sometimes difficult (or impossible)to judge their accuracy.

The primary purpose of dialog systems is to allow the marketing manager to

Which of the following components is part of a Decision Support System (DSS)?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems: Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form for Communication Data

Developing the Sampling Plan

Data Collection: Types of Error and Response Rate Calculation

Data Preparation for Analysis

Analysis and Interpretation: Individual Variables Independently

Analysis and Interpretation: Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters