Exam 10: Measurement and Attitude Scaling

A fixed-alternative rating scale with an equal number of both positive and negative categories and a neutral point in the middle of the scale is called a(n)____________________ scale.

Ranking asks the respondent to estimate the magnitude or the extent to which some characteristic exists.

Measures that can take on only one of a finite number of values are called ____.

When a group of experts agrees that a measuring instrument measures what it is intended to measure,we say that the instrument has ____ validity.

When respondents are asked to divide up a fixed number of points to indicate the relative importance of features on a new car,a(n)____________________ scale is being used.

Which type of scale is regarded as the highest form of measurement?

Interval scales are considered continuous when three or more categories are used.

The happy-sad face technique,often used with children,is a(n)____________________ rating scale.

If researcher wish to compare six brands of HDTVs on the basis of quality,how many paired comparisons will be necessary?

____________________ validity represents the uniqueness or distinctiveness of a measure.

In a graphic rating scale,a respondent's score is the length in millimeters from one end of the scale to the point marked on the scale by the respondent.

A respondent is given a set of 3" x 5" with the current advertising slogan for a brand or product on each card.The respondent is asked to place the cards into two piles: one for the slogans that she recognizes and can name the brand or product and the other for slogans she does not recognize.This is a ____ task.

Semantic differential scales can be scored using the following values,in order: -3,-2,-1,0,+1,+2,+3

The Fahrenheit temperature scale is a ratio scale.

"Money" provides a ratio scale.