Exam 10: Measurement and Attitude Scaling

All of the following can be measured using ratio scales EXCEPT ____.

A measurement scale in which respondents are asked to rank items based on their preferences is called a nominal scale.

A scale can be thought of as a generalized idea that represents something of meaning.

A researcher measures the reliability of an instrument by comparing the results of the odd-numbered questions with the results of the even-numbered questions.What type of reliability is being assessed?

An enduring disposition to respond consistently to an aspect of the world is called a(n)____________________.

Measures that take on only one of a finite number of values are called ____________________ measures.

A generalized idea that represents something of meaning is called a(n)____________________.

____ definitions translate conceptual definitions into measurement scales.

In ratio scales,the location of the zero point is arbitrary.

A scale that arranges objects so that they are equally-distant from one another is called a(n)____________________ scale.

Attitudes are measured with a(n)____________________ approach by taking belief scores assessed with some type of rating scale and multiplying each belief score by an evaluation also supplied using some type of rating scale,and then summing each resulting product.

Explain how indexes or composite measures are formed.

A respondent is given a list of four local shopping malls and asked to put them in order,from the one he most likes to shop at to the one he least likes to shop at.This is a(n)____ task.

Which of the following is an indicator of a measure's internal consistency?

The fractional-point scale demands that respondents divide points among several attributes to indicate their relative importance.

Which type of measure reflects the intensity of a concept by assigning scores that can take on any value along some scale range?

"I hate asparagus" is an example of which component of an attitude toward asparagus?

The component of attitude that represents the action associated with a certain type of attitude is the ____________________ component.

Which type of validity addresses the question,"Does my measure correlate with measures of similar concepts or known quantities?"

In ____,the value assigned for a response takes on a value opposite to that normally assigned to the scale labels.