Exam 12: Sampling Designs and Sampling Procedures

Judgment sampling is a type of ____________________ sampling.

Multistage samples are frequently used due to their low cost.

One advantage of a convenience sample is that there is no need for a population list.

Lists of respondents who have agreed to participate in marketing research along with their e-mail contact information are called ____.

When a researcher has made the decision to conduct a survey using a sample of the population,the FIRST step in the selection of the sample is to ____.

When initial subjects are selected randomly and additional subjects are obtained from recommendations of names from the initial subjects,the ____________________ sampling technique is being used.

All of the retail stores nationwide of Sears Roebuck and Co.form the ____________________ of Sears' stores.

Sampling frames are consistent available around the world.

As used in sampling theory,the term random refers to the distribution of sample data.

A researcher puts the name of each person in a sampling frame list on a 3" x 5" card,shuffles the cards thoroughly,and then selects 35 names from the top of the pile of cards for a phone interview study.What type of sampling procedure is being used?

In which type of sampling is a subsample drawn using simple random sampling within each stratum?

A list of all of the members of the Atlanta chapter of the American Psychological Association is an example of a sampling frame.

The head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners,8 Panasonic owners,6 Toshiba owners,and 4 owners of other brands.Which type of sampling procedure is being used?

Name and describe the types of probability sampling.

A single element or group of elements that is eligible for selection via the sampling process is called a ____.

All of the following are stages in the selection of a sample EXCEPT to ____.

A company decides to send an Internet survey to all of its 127-member sales force to determine their morale.This is a ____.

If individuals do not opt in to receive e-mail from a particular organization,they may consider unsolicited survey requests to be spam.

The sampling procedure involving the use of those people or units that are most readily available is called ____________________ sampling.

Which statement comparing quota sampling with probability sampling is true?