Exam 12: Sampling Designs and Sampling Procedures

When a local television station sends a crew to interview joggers in the city park on a beautiful spring day,what type of sample is being used?

A telephone directory that lists the people in the phone book by their street address instead of by their last name is a type of ____.

Judgment sampling is a nonprobability sampling technique in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member.

A reverse telephone directory provides the same information contained in a telephone directory,but in a different format.

When an Internet user gives permission to Southwest Airlines to e-mail special price promotions as they are announced,the user has decided to ____________________ for this type of database communication.

A unit that is selected in the first stage of a multi-stage sampling procedure is called the ____________________.

As sample size decreases,random sampling error decreases.

Which technique uses nonprobability sampling,in which an experienced individual selects the sample based on his or her judgment about some appropriate characteristics required of the sample member?

Janet has agreed to participate in surveys online.Every few weeks,she is sent an email asking her to participate in an online survey.What did Janet most likely do to become involved in these research studies?

____________________ sampling is a nonprobability sampling procedure that ensures that various subgroups of a population will be represented to the extent that the investigator desires.

A marketing researcher wants to put together four focus groups of 18-24 year-old males who are "heavy downloaders of music" (defined as downloading 50 songs per month).Instead of asking people at a shopping mall whether they download music from the Internet,he finds one person in the target market who qualifies,and then asks that person to suggest the names of two other males between the ages of 18-24 who download music.The researcher will invite those two to participate in the focus group,and then they are each asked to suggest two others similar to themselves to participate in the focus group study.This procedure describes a ____.

Which type of sampling error is primarily due to the nature of a study's design and the correctness of study execution?

The difference between the sample result and the result of an accurate census is called ____.

Compare and contrast random sampling and systematic (nonsampling)errors.

When a researcher conducts personal interviews with 100 percent of the salespeople within his organization,the researcher is using a(n)____________________.

As sample size ____,random sampling error ____.

The first stage in the selection of a sample is to determine the sampling frame.

A convenience sample is a type of probability sample.

Systematic sampling can,under certain conditions,yield a random sample.

Larger samples allow conclusions to be drawn with more confidence that they truly represent the population.